Freelancer profile translated to English.
Back to original languageAbout Rafa
Digital marketer with over 15 years of experience creating and optimizing successful Google Ads campaigns. I love analyzing and identifying potential paid digital opportunities, and developing online strategies that have a long-term impact on the client.
I have managed the strategy for 200 LCS Google Ads EMEA and US accounts (Netflix, Ryanair, Seat, Massimo Dutti, among many others). I have focused on click optimization (CTR and CPC), conversions (CPA and ROAS / ROI) and spend (budget pacing); expansion of positive and negative keywords, audience optimization (RLSA, affinity audiences, in-market audiences, etc.), DSA optimization, creation of new campaigns and account restructuring.
English
Fluent
Spanish
Native or bilingual
Catalan
Native or bilingual
Can work on-site
Barcelona (up to 50km), Barcelona (up to 100km), Madrid (up to 100km), Girona (up to 100km), Lleida (up to 100km)
Experience
- SEM Consulting BcnCEO and Founder | Head of SEM StrategyTECHJune 2020 - Today (6 years and 2 months)Barcelona, SpainWe develop advanced Google Ads strategies to profitably increase your business sales. We value each business individually to ensure you have optimal and scalable return on investment.Success stories: https://www.semconsultingbcn.com/casos-de-exito
- GOOGLEHead of SEM StrategyTECHJanuary 2018 - May 2020 (2 years and 4 months)Dublín, Ireland• Successfully formulated and managed the strategy for 200 LCS Google Ads EMEA and US accounts.• Provided technical and strategic support for Google Ads optimization as a subject matter expert for 109 analysts in various languages and markets (EMEA, US, APAC) and for the quality assurance team.• Achievement certificate for best subject matter expert in the team during Q4 2019.• Managed and improved relationships with key stakeholders (Account Managers, Program Managers, Product Specialists, and Delivery Managers) as the main point of contact between Google and Cognizant.
- BatangaSEM MarketerENTERTAINMENT AND LEISUREFebruary 2009 - June 2018 (9 years and 4 months)Create content and promote it through paid advertising platforms using best practices.
Reviews
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Education
- Google Ads FundamentalsGoogle2025Me lo he vuelto a sacar este año para tenerlo actualizado.
- PerformanceGoogle2025Me lo he vuelto a sacar este año para tenerlo actualizado.