Freelancer profile translated to English.
Back to original languageAbout Rafael
Expert Google Ads and Meta Ads - Lead Generation (leadgen)
📈 +4 years of experience
💻 Former Senior Paid Consultant in an agency
📊 +€3 million invested in Ads budget
⭐ +50 clients supported (B2B & B2C)
💡 Strategic approach through funnels for your campaigns
Why hire me?
I help my clients generate qualified leads and scale their Google Ads & Meta Ads campaigns to maximize their ROI.
For over 4 years, I have been managing the paid acquisition leadgen strategies of companies with budgets from €1.5k to +€250k/month.
My goal: improve your conversion rates and generate qualified leads.
I support you with 👨💻
🎯 Acquisition strategy by funnels (TOFU, MOFU & BOFU)
🔎 Account audits
🚀 Google Ads campaign management and optimization
📝 Strategic recommendations on your Landing Pages
🛠 Tracking via Google Tag Manager & Analytics
📈 Performance monitoring, reporting, and results analysis
📖 Training on Google Ads & Meta Ads
Brands Supported⭐
PizzaCosy, EDHEC Entrepreneurs, Le Grand Feu, RH Match, France Pièce Auto, LaserOstop, Magic Stickers, Consult'Im, In-Cognita, La Maison N.
🎁 Free audit of your Google Ads or Meta Ads account
📩 Feel free to contact me to discuss your project and book your free audit!
👉 Shall we discuss? I'll reply in less than 1 hour
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Freelance - Expert Google Ads & Meta AdsDigital Strategy ConsultantCONSULTING AND AUDITSSeptember 2022 - Today (3 years and 11 months)Paris, FranceI help my clients structure, scale, and monetize their Google Ads & Meta Ads campaigns to generate more leads or sales, and maximize their ROI.Leveraging: Google Ads, Meta Ads, Linkedin Ads, TikTok Ads & Microsoft AdsMy responsibilities:• Account audits• Implementation of acquisition strategies• Campaign management and optimization• Tracking setup via Google Tag Manager• Performance monitoring, reporting, and results analysis
- AdsBackTraffic ManagerCONSULTING AND AUDITSNovember 2023 - October 2025 (1 year and 11 months)Paris, FranceSenior Consultant at AdsBack40+ clients supported:- Responsible for acquisition for various clients (e-commerce & leadgen)- Definition of acquisition strategies- Account audit- Implementation, structuring, and management of Google Ads & Meta Ads campaigns- Setup of comprehensive tracking via Google Tag Manager- Setup of customized dashboards via Looker Studio- Recommendations on creative strategies- Reporting: analysis of results and performance monitoring
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Education
- MSc & MBA MasterINSEEC2022MSc & MBA Master
Certifications
- Google Ads Search CertificationGoogle2022
- Google Ads SearchGoogle2022