About Rafael
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- OpenstoneCEO'S RIGHT-HAND MANREAL ESTATEJanuary 2023 - Today (3 years and 5 months)Paris, FranceCustomer service and technical support management. Occasional event organization. Competitive analysis. Company communication (social media, webinars, etc.). Negotiation and management of strategic partnerships. Development and implementation of business strategies.
- BorderCEOJanuary 2023 - Today (3 years and 5 months)Paris, FranceDefinition of strategic vision and development roadmap, with short, medium, and long-term objectives.Management of commercial activities: prospecting, contract negotiation, client performance monitoring, and revenue growth.Supervision of brand identity: artistic direction, branding, graphic charter creation, and market positioning.Implementation of operational structure: coordination between creative, logistics, and administrative departments, and management of external service providers (web, photo, video, events, etc.).Budget development and management, financial planning, and partnership research (embassies, sponsors, grants).Development and animation of the Border ecosystem: professional network creation, event organization, artistic collaborations, and innovative projects.Recruitment and management of initial employees and freelancers, implementation of internal processes (Notion, CRM, reporting).Management of omni-channel communication strategy (digital & physical): website, social media, promotional videos, live events.Monitoring of the cultural and creative market to anticipate trends and adapt Border's offering in a logic of continuous innovation.
- SECUMANIAE-COMMERCE MANAGERE-COMMERCEJanuary 2022 - January 2023 (1 year)Toulon, FranceDefinition and implementation of the digital commercial strategy in line with company objectives.Management and animation of the online store: content integration, product sheet updates, promotional campaign management, user experience optimization.Analysis of commercial performance: monitoring of key indicators (traffic, conversion rate, average order value, bounce rate), reporting and strategic recommendations.Coordination with internal teams (marketing, logistics, customer service) and technical providers to ensure a smooth customer journey and product availability.Competitive and technological watch to anticipate market trends and identify new growth opportunities.
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Education
- Baccalaureate in Economics and Social SciencesLycée du golfe de Saint-Tropez2018Baccalauréat économique et social
- MBA2MBA ESGMBA2
Certifications
- Google ADSGoogle
- Meta BlueprintMeta