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Rafael SantiagoRS

Rafael Santiago

CEO'S RIGHT-HAND MAN

€150/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Rafael

Independent but never alone, I manage projects with the rigor of an entrepreneur, the vision of a creative, and the reliability of a corporate profile.

Founder of the Border agency, I support brands, artists, and cultural structures in developing their image, producing strong content, and implementing tailor-made projects. I combine brand strategy, artistic direction, prospecting, and project management, with a constant focus on quality and impact.

At the same time, I serve as the CEO's right-hand man at Openstone, a company specializing in the design of innovative solutions for private markets. There, I lead cross-functional missions: strategic coordination, competitive intelligence, branding, and B2B partnership development.

I enjoy concrete tasks, committed collaborations, and ambitious visions. My goal: to create value, meaning, and results. Whether for a one-time need or global support, I work with responsiveness, structure, and creativity.

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • Openstone
    CEO'S RIGHT-HAND MAN
    REAL ESTATE
    January 2023 - Today (3 years and 5 months)
    Paris, France
    Customer service and technical support management. Occasional event organization. Competitive analysis. Company communication (social media, webinars, etc.). Negotiation and management of strategic partnerships. Development and implementation of business strategies.
  • Border
    CEO
    January 2023 - Today (3 years and 5 months)
    Paris, France
    Definition of strategic vision and development roadmap, with short, medium, and long-term objectives.

    Management of commercial activities: prospecting, contract negotiation, client performance monitoring, and revenue growth.

    Supervision of brand identity: artistic direction, branding, graphic charter creation, and market positioning.

    Implementation of operational structure: coordination between creative, logistics, and administrative departments, and management of external service providers (web, photo, video, events, etc.).

    Budget development and management, financial planning, and partnership research (embassies, sponsors, grants).

    Development and animation of the Border ecosystem: professional network creation, event organization, artistic collaborations, and innovative projects.

    Recruitment and management of initial employees and freelancers, implementation of internal processes (Notion, CRM, reporting).

    Management of omni-channel communication strategy (digital & physical): website, social media, promotional videos, live events.

    Monitoring of the cultural and creative market to anticipate trends and adapt Border's offering in a logic of continuous innovation.
  • SECUMANIA
    E-COMMERCE MANAGER
    E-COMMERCE
    January 2022 - January 2023 (1 year)
    Toulon, France
    Definition and implementation of the digital commercial strategy in line with company objectives.

    Management and animation of the online store: content integration, product sheet updates, promotional campaign management, user experience optimization.

    Analysis of commercial performance: monitoring of key indicators (traffic, conversion rate, average order value, bounce rate), reporting and strategic recommendations.

    Coordination with internal teams (marketing, logistics, customer service) and technical providers to ensure a smooth customer journey and product availability.

    Competitive and technological watch to anticipate market trends and identify new growth opportunities.

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Education

  • Baccalaureate in Economics and Social Sciences
    Lycée du golfe de Saint-Tropez
    2018
    Baccalauréat économique et social
  • MBA2
    MBA ESG
    MBA2

Certifications

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