Rafael Montaño

At Sporty Hangover, I served as Product Strategist and UX/UI Designer, leading the evolution of the brand's digital offering. I combined research, strategy, branding, and product design to build a more coherent, scalable, and business-objective-aligned experience.

The project's challenge was to redefine the digital presence of a brand focused on sports, community, and well-being, translating its value proposition into a clearer, more attractive, and conversion-oriented digital experience.

My work began with an analysis and discovery phase where I studied the brand's positioning, the market, direct and indirect competitors, as well as user expectations and needs. From this process, opportunities for improvement were identified at both strategic and digital experience levels.

My main responsibilities included:

• Market research and competitive benchmarking.

• Definition of value proposition and digital narrative.

• Information architecture and content structure.

• UX/UI design for the new digital platform.

• Development of a visual system and reusable components.

• Design of landing pages focused on lead generation and conversion.

• Creation of wireframes, prototypes, and interactions.

• Definition of visual guidelines and brand criteria.

• Coordination between business objectives, design, and development.

One of the most interesting aspects of the project was working at the intersection of branding and product, building an experience that was not only functional but also capable of conveying the brand's energy, personality, and differentiation through every digital touchpoint.

This experience reinforced my ability to work on projects where design, product, and business need to move in coordination, providing an end-to-end vision that spans from initial research to the final execution of the digital experience.

Product Designer · UX/UI Designer · Freelance Product Consultant

I work as a freelance Product Designer, helping startups, companies, and digital teams define, design, and improve digital products from an end-to-end perspective.

For over 7 years, I've participated in projects across various sectors, including B2B SaaS, fintech, healthtech, marketplaces, real estate, AI-native platforms, Web3, and internal business tools. My work combines research, user experience, interface design, strategic thinking, and a deep understanding of how product decisions impact business, technology, and users.

I am particularly comfortable in complex and ambiguous environments.

My main responsibilities include:

• Product discovery and research.

• Information architecture and functional definition.

• UX/UI design for web and applications.

• Design and evolution of Design Systems.

• Prototyping and validation of solutions.

• Functional documentation for development.

• Product workshops and stakeholder alignment.

• Optimization of digital processes and experiences.

Throughout my career, I have collaborated with both early-stage startups and established companies, participating in new product launches, complete redesigns, MVP definitions, and the evolution of existing platforms.

Furthermore, in recent years, I have incorporated artificial intelligence into my workflows using tools like Claude, Cursor, and Figma AI. I use them to accelerate research, documentation, hypothesis generation, prototyping, and functional definition, always prioritizing product judgment and execution quality.

My approach involves combining strategic vision, product thinking, and execution capability to help teams build more useful, efficient, and business-objective-aligned digital solutions.

Co-founder · Product Designer · UX Strategist

Kairos is a consultancy specializing in web3 product design, technology, AI, and next-generation digital products.

As co-founder, Product Designer, and UX Lead, I've been involved in the company's strategic definition and the conceptualization, design, and evolution of various digital products for startups, companies, and technological ecosystems.

My work has focused on connecting business, product, technology, and user experience to transform complex ideas into viable, scalable digital solutions centered on the real needs of users and organizations.

During this period, I've worked on projects related to B2B SaaS, AI-native platforms, internal tools, Web3 products, marketplaces, and data-heavy solutions, participating in all phases of the product lifecycle.

My key responsibilities include:

• Discovery and validation of opportunities.

• Research and competitive analysis.

• Functional definition and UX architecture.

• Design of interfaces and digital experiences.

• Creation and evolution of Design Systems.

• Prototyping and validation of solutions.

• Functional documentation for technical teams.

• Coordination with development and stakeholders.

Furthermore, I've driven the integration of artificial intelligence within design and product processes, exploring workflows based on Claude, Cursor, and Figma to accelerate research, documentation, prototyping, and functional definition tasks without compromising quality or design judgment.

This experience has allowed me to develop an end-to-end vision of digital products, combining strategic thinking, execution capability, and visual sensitivity to help teams build better products more efficiently.