Freelancer profile translated to English.
Back to original languageAbout Rafael
Is your brand on Amazon but advertising costs (ACOS) are eating into your margin?
Do you want to expand to Europe/USA but are held back by the language barrier and logistics?
I'm Rafael, a Senior Amazon FBA Consultant with 8 years of hands-on experience (since 2018). I'm not a theorist; I manage real accounts and apply my own methodology: "Profit-First & AI-Driven".
My goal is not just to make you "sell more," but to make you earn more net profit, reducing dependence on paid advertising and optimizing your creative costs with Artificial Intelligence.
🚀 WHAT I CAN DO FOR YOUR BUSINESS:
✅ Profitability Audit: In-depth analysis of your unit economics. I'll tell you exactly where you're losing money (logistics, returns, or poorly optimized PPC).
✅ SEO & A9 Algorithm: Advanced organic positioning. I write listings that the algorithm loves and that customers buy.
✅ International Expansion (Pan-European and USA): I'll take your brand from Spain to selling in France, Italy, Germany, and the USA, managing logistics (FBA), VAT, and localized translation.
✅ PPC (Ads) Management: Strategies to lower ACOS and increase TACOS (Total Advertising Cost of Sales).
🤖 MY DIFFERENTIATING FACTOR: THE AI REVOLUTION
Unlike traditional agencies that charge you thousands of euros for photoshoots and videos, I integrate Generative Artificial Intelligence into your strategy:
📸 Lifestyle Photography: I create images of your product in luxury settings without hiring photographers or studios.
🎥 Commercial Video Marketing: I generate high-conversion advertising spots for your Sponsored Brands campaigns without filming costs.
🌍 Native Localization: I adapt your content to sell in European and American countries with a perfect native tone.
TOOLS I MASTER:
Seller Central and AI (Visual content generation).
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- ExpamziaSenior Amazon FBA Consultant & AI StrategistE-COMMERCEJanuary 2018 - Today (8 years and 5 months)Madrid, SpainFounder and Lead Consultant specializing in profitability and organic growth on Amazon (Europe and USA).Key Achievements and Responsibilities:"Profit-First" Strategy: Account management focused on reducing ACOS and maximizing net margin through organic positioning (SEO), reducing reliance on paid advertising.Applied AI Technology: Creation of a proprietary workflow with Generative Artificial Intelligence to produce lifestyle product images and commercial videos, reducing creative production costs by 70%.International Expansion: Legal and technical advice for Spanish companies looking to sell on Amazon USA (LLC, EIN creation) and Pan-Europe.Success Stories: 240% increase in sales for a food brand through AI-powered visual re-styling and catalog optimization.Tools: Seller Central, Helium 10, Jungle Scout, Midjourney (AI), ChatGPT/Claude (Copywriting).
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Education
- Executive Certification in FBA Logistics and Brand StrategyAmazon Learning Console / Seller University2020Formación técnica avanzada en algoritmos de ranking A9, gestión de inventario y publicidad programática.
Certifications
- Amazon Advertising Sponsored Ads AccreditationAmazon2024
- Google Ads Search CertificationGoogle2024