Rafaelle Nakache

Founder of the brand Perene ❓ Perene transforms used or discarded clothing into unique new pieces to wear, through two approaches: ™ The Perene brand creates contemporary and functional models, from existing clothing: 0% production, 100% transformation ❓ ♀❓Perene also offers a personalized upcycling service: you no longer wear a garment from your wardrobe? We offer to transform it by invoking the brand's codes, into a new model that you will wear again. Perene is a contemporary fashion label but also a social and environmental project: collaboration with French workshops, highlighting know-how in garment making, diversity and inclusivity.

After 7 years of experience with luxury brands / designers (Kenzo, Acne Studios), I support brands independently in the design and development of their ready-to-wear and accessories collections: 1. Market research, Target customer analysis, Sales analysis to identify good opportunities. 2. Collection plan, Pricing and Drop Planning 3. Style coordination, development and sales teams, Briefings. 4. CSR expertise recently acquired on the following axes: Made in France, Circular fashion (upcycled / recycled products).

Repurposed is Acne Studios' first Upcycling project. Leading merchandising & coordination: