Freelancer profile translated to English.
Back to original languageAbout Rafael
If it can be measured, it can be improved. This is one of my favorite quotes and it describes my passion for digital analytics, measuring all marketing processes to optimize ROI, and extracting insights from visitor patterns of the websites or apps I work with. Another of my passions is SEO, an element I always keep in mind in my CRO analyses or measurement audits.
Spanish
Native or bilingual
English
Conversational
Can work on-site
Barcelona (up to 50km)
Experience
- Energybox-eDigital Analytics ConsultantENERGY AND UTILITIESNovember 2020 - Today (5 years and 8 months)Madrid, SpainI track the digitalization of the company's marketing in terms of measurement and analysis, SEO, and SEM.
- Ipanema ComunicaciónDigital Analytics ConsultantDIGITAL AND ITNovember 2020 - Today (5 years and 8 months)Barcelona, SpainI perform audits and implement measurement tools, analyze data to improve conversion rates, and migrate websites in the SEO context.
- Wolters KluwerDigital Marketing SpecialistSOFTWARE PUBLISHINGApril 2009 - June 2019 (10 years and 3 months)Barcelona, SpainDuring this period, I was responsible for the following functions:- Head of web analytics for the company's software division.- Webmaster of the company's web ecosystem.- Head of SEO for the websites and migrations during my 10 years in the position.
Reviews
Recommendations
HM
FU
+2
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Education
- Business Administration DiplomaUniversity of Cordoba2002Diplomatura en Ciencias Empresariales
- Master in SEO for Search EnginesPompeu Fabra University2015Máster de capacitación para gestión integral de proyecto SEO
