Rafael Cano

Specialist in comprehensive Amazon account management for brands and sellers, with experience in optimizing and overseeing the key factors impacting account performance within the marketplace. I have experience managing third-party brands and supporting them in their optimization, consolidation, and scaling processes within Amazon.

I focus on key areas such as listing optimization, SEO positioning, PPC campaign management and tracking, catalog control, issue resolution, and strategic support focused on growth. My approach combines analysis, execution, and continuous monitoring, aiming to improve organic visibility, conversion, advertising profitability, and account operational stability.

Furthermore, I participate in defining priorities, identifying improvement opportunities, and developing strategies aimed at strengthening the competitiveness of brands and sellers on Amazon, contributing to the sustained growth of accounts and the scaling of third-party brands within the marketplace.

Professional specialized in comprehensive Amazon account management, with experience in the optimization, supervision, and strategic development of brands within the marketplace. My professional activity focuses on working transversally on the main factors that influence account performance, actively participating in its operational, commercial, and strategic improvement to enhance its positioning, competitiveness, and growth potential within Amazon.

I have experience in managing third-party brands, collaborating in optimization, consolidation, and scaling processes within the marketplace. I have worked on key areas such as listing optimization, SEO positioning, PPC campaign management and tracking, catalog control and structuring, issue resolution, continuous operational support, and the definition of strategies aimed at improving the visibility, conversion, and profitability of each account.

My approach combines analysis, execution, and constant monitoring, allowing me to identify improvement opportunities, pinpoint critical issues, prioritize actions, and develop work streams tailored to each brand's needs. Additionally, I participate in the overall account supervision, contributing to more robust, organized, and professional management, aligned with objectives of sustained growth, scalability, and continuous improvement within Amazon.

At ARP MARKETPLACE GROUP, S.L., we offer a specialized comprehensive Amazon account management service for brands and sellers seeking a more robust structure, more professional operations, and a real growth strategy within the marketplace. Our value proposition is based on a global view of the account, combining strategic analysis, specialized execution, and continuous monitoring to improve the performance of each key area.

In addition to our role as managers, we have direct experience as professional Amazon sellers, which allows us to deeply understand both business needs and the operational reality of the platform. This dual perspective enables us to work with a more precise, practical, and results-oriented approach.

We intervene on the factors that have the most impact on an account's competitiveness: listing optimization, SEO positioning, PPC campaign management and tracking, catalog structuring, issue resolution, and strategic support focused on growth. We assist brands in their optimization, consolidation, and scaling processes, helping them strengthen their positioning, professionalize their presence on Amazon, and build a solid foundation for sustained growth.