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Rafael CampoamorRC

Rafael Campoamor

Fractional CMO & Growth Marketing for B2B Startups

€320/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Rafael

Most B2B Tech and SaaS startups exceeding €1M in revenue stagnate due to three core problems:

1. Flat content that creates noise but doesn't generate qualified demos.
2. Broken CRM and analytics, lacking real ROI traceability for C-level executives.
3. Fragmented efforts by niche agencies, without global direction.

To scale acquisition in complex sales processes, you don't need more task executors. You need a **Strategic Architect**.

I help B2B companies orchestrate their digital strategy, combining acquisition, content, and analytics to achieve sustainable and measurable growth.

🚀THE EDGE FRAMEWORK: My Methodology

A modular continuous improvement system that integrates with your current team:
  • 🎯Evaluate:Audit data and processes to identify funnel leaks.
  • 📐Design:Create the PAD (Digital Activation Plan) and a no-nonsense roadmap.
  • ⚙️Generate:Technical/creative deployment + proprietary CRM infrastructure to automate your pipeline and prevent leads from going cold.
  • 📈Evolve:Campaign management, channel attribution, and constant optimization.

HOW DO WE COLLABORATE?

Under aFractional Marketing Leadershipmodel. I am the strategic bridge connecting C-level business decisions with your internal team's execution capabilities.

DECIDE. EXECUTE. EVOLVE. NO-NONSENSE.
  • Spanish

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Campoamor
    Growth & Marketing Architect | Fractional CMO
    CONSULTING AND AUDITS
    February 2009 - Today (17 years and 4 months)
    Madrid, Spain
    CRM infrastructure to segment and reactivate a database of +10k leads, and spearheaded the shift toward Authority SEO for AI discovery engines (Perplexity, Gemini, Copilot).• (): Designed a Thought Leadership Content strategy tailored for C-Level and data analysts, autonomously managing high-converting technical content lifecycles (GA4).⚙ ?Under a model. I serve as the strategic bridge connecting C-Level business decisions with your internal team's execution capabilities.DECIDE.
    message.

    As , I unify lead generation, content strategy, and advanced analytics to build predictable demand engines and maximize C-level ROI without the friction of a traditional agency.
    CRM & Marketing Automation SEO Project Management customer-relationship-management Digital Marketing Strategy
  • ShowerThinking Digital Transformation
    Account Manager - (Marketing Automation
    CONSULTING AND AUDITS
    March 2021 - December 2021 (9 months)
    Madrid, Spain
    Leading and managing the strategy, implementation and execution of employer branding for NTT DATA.
    • Customer relationship
    • Employer branding digital strategy and digital transformation
    • Management and coordination of technological and creative developments
    • Identification and exploitation of new opportunities
    Digital Transformation SEO Project Management Salesforce Employer Branding
  • Freelance
    Digital Strategist
    CONSULTING AND AUDITS
    March 2016 - July 2017 (1 year and 4 months)
    Madrid, Spain
    Consultancy and advisory in strategy and innovation, with a rich portfolio of customers and brands.
    • Digital strategy & Innovation
    • Analytics and decision making skills
    • Developed and managed a multi-disciplinary ecosystem of providers to offer a full service
    • Creative direction and video making skills
    Social media Video Production Video Editing Diversity, Equity, and Inclusion

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Education

  • Keyword Research
    Shakers
    Keyword Research
  • SEO Audit
    Shakers
    Auditoría SEO

Skill set

Categories