About Rafael
- 🎯Evaluate:Audit data and processes to identify funnel leaks.
- 📐Design:Create the PAD (Digital Activation Plan) and a no-nonsense roadmap.
- ⚙️Generate:Technical/creative deployment + proprietary CRM infrastructure to automate your pipeline and prevent leads from going cold.
- 📈Evolve:Campaign management, channel attribution, and constant optimization.
Spanish
Native or bilingual
English
Fluent
Experience
- CampoamorGrowth & Marketing Architect | Fractional CMOCONSULTING AND AUDITSFebruary 2009 - Today (17 years and 4 months)Madrid, SpainCRM infrastructure to segment and reactivate a database of +10k leads, and spearheaded the shift toward Authority SEO for AI discovery engines (Perplexity, Gemini, Copilot).• (): Designed a Thought Leadership Content strategy tailored for C-Level and data analysts, autonomously managing high-converting technical content lifecycles (GA4).⚙ ?Under a model. I serve as the strategic bridge connecting C-Level business decisions with your internal team's execution capabilities.DECIDE.message.As , I unify lead generation, content strategy, and advanced analytics to build predictable demand engines and maximize C-level ROI without the friction of a traditional agency.
- ShowerThinking Digital TransformationAccount Manager - (Marketing AutomationCONSULTING AND AUDITSMarch 2021 - December 2021 (9 months)Madrid, SpainLeading and managing the strategy, implementation and execution of employer branding for NTT DATA.
- Customer relationship
- Employer branding digital strategy and digital transformation
- Management and coordination of technological and creative developments
- Identification and exploitation of new opportunities
- FreelanceDigital StrategistCONSULTING AND AUDITSMarch 2016 - July 2017 (1 year and 4 months)Madrid, SpainConsultancy and advisory in strategy and innovation, with a rich portfolio of customers and brands.• Digital strategy & Innovation• Analytics and decision making skills• Developed and managed a multi-disciplinary ecosystem of providers to offer a full service• Creative direction and video making skills
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Education
- Keyword ResearchShakersKeyword Research
- SEO AuditShakersAuditoría SEO