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Rafael B.RB

Rafael B.

Lead Product Manager/ Product Owner

€750/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Rafael

Passionate about designing innovative services and products, I have solid experience in product design and development, within startups, large corporations, or innovative entities (B2C / B2B).

Here are the areas I can manage or directly intervene in:

- Delivery: backlog management, ritual facilitation, writing functional specifications, and monitoring roadmap execution in collaboration with developers.

- Discovery: gathering needs (defining and implementing the appropriate method: qualitative, quantitative, etc.) at the beginning of a project as well as in more advanced phases (implementing a user-centric framework and feedback loops). Conducting discovery or managing service providers.

- Strategy: defining a short and medium-term product roadmap and strategy aligned with business and strategic objectives as well as user needs. Defining and implementing frameworks to identify opportunities.

- UX/UI: I am very comfortable with audits, analyses, and recommendations, and ideation, but I no longer do prototyping as such.

- Data: Measuring and monitoring the impact of new features, analyses to support and guide product decisions. (amplitude, google analytics, google tag manager, looker, metabase)

- Project management & management: coordination and supervision of creative and product teams.

Clients: Younited credit, Clear Channel, Thales, Unowhy, AMF, Crédit du Nord,
  • Spanish

    Conversational

  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km), Troyes (up to 100km), Toulon (up to 100km), Avignon (up to 100km), Saint-Cloud (up to 100km)

Experience

  • Younited Credit
    Lead Product Manager
    BANKING AND INSURANCE
    April 2022 - Today (4 years and 2 months)
    Paris, France
    Management of 4 POs and 3 PMs
    In charge of 3 products, 18 customer journeys across 5 European countries
    Definition of product strategy for customer journeys
    Definition and sharing of the product roadmap
    User research (customer interviews, competitor analysis, usage KPI analysis)
    Writing of user stories and definition of cross-functional needs
    Product management backlog User Testing User Experience Design Product roadmap Team management
  • Clear Channel
    Programme Manager
    PRESS AND MEDIA
    January 2021 - June 2022 (1 year and 5 months)
    Paris, France
    Management of a European "lead-to-cash" product
    Management of 9 consultants and 3 developers on a portfolio of projects (CRM, CPQ, BI, Growth hacking, Lead generation, Omnichannel strategy, Sales funnel creation, SEO optimization, Customer satisfaction improvement)
    Product manager of a 100% digital B2B direct sales tool
    Definition of the digital strategy and product mix
    Analysis of user traffic and improvement of existing products
    CRM Salesforce Growth hacking Digital communication process optimization zendesk Microsoft Power BI Monday
  • Macif
    Strategy Consultant
    BANKING AND INSURANCE
    September 2020 - December 2020 (4 months)
    Niort, France
    The client wishes to invest more than 500 million euros in the next 4 years and seeks assistance in allocating its budget to each project and defining the return on investment for each project
    - Participate in the development of business cases for the group's IT transformation program.
    - Define the possible return on investment for each project over the next 10 years
    Business case SAFe Business model

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Education

  • MSc Digital transformation
    Skema Business School
    2016
    Conseil en stratégie & organisation, management de projet, formation SAP, certification CAPM®, business intelligence, management du risque, design to cost, conduite du changement, business process management. Mémoire de recherche: « Implémentation de l’industrie 4.0 en France

Certifications

  • ITIL V3
    Skema
    Audit IT support Project management
  • SPSO 1
    Agile bee
    2018
    Product management Agile methodology Product Design Scrum

Skill set

Categories