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Rafaela SantanaRS

Rafaela Santana

Social Media Manager & Content Strategy

€250/day
Madrid, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Rafaela

Degree in Marketing and Advertising specialized in Digital Marketing, Social Media, and Brand Communication.

I have experience in OOH media planning, social media management, content creation, and positioning strategies for brands. I have worked developing campaigns focused on growth, visibility, and connection with the target audience.

I consider myself an organized, analytical, and creative professional, with the ability to transform ideas into communication actions that generate results. I enjoy working in dynamic environments where I can combine strategy, branding, and content to drive the development of brands and businesses.
  • Spanish

    Native or bilingual

  • English

    Native or bilingual

  • Portuguese

    Native or bilingual

Can work on-site
Madrid (up to 50km)

Experience

  • WE24 People and Brands
    OOH Media Planner
    April 2024 - September 2025 (1 year and 5 months)
    Madrid, Spain
    Negotiation with suppliers to optimize budgets. Supervision and coordination of outdoor campaigns. Coverage analysis and results reports.
  • Tatiana Silva Beauty and Hair
    Social Media Manager
    February 2021 - May 2024 (3 years and 3 months)
    Madrid, Spain
    Creation and management of social media content in design and audiovisual formats. Chronological planning of content and communication strategies.
  • Empresa Mediamatkt España
    Cashier / Salesperson - Customer Service
    January 2020 - January 2021 (1 year)
    Customer service, incident resolution, and payment management.

    Cash register operation
    Customer advice and product promotion to increase sales.

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Education

  • Intermediate Technician in Commercial Activities
    IES Clara del Rey
    2020
  • Higher Technician in Marketing and Advertising
    IES Federica Montseny
    2024

Skill set

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