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Rafaela AlvesRA

Rafaela Alves

Commercial Planning Coordinator and

€250/day
Rio de Janeiro, BR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Rafaela

I am a professional with over 15 years of experience in Commercial Planning, Operational Performance, and Business Management, working in large companies. I have an analytical, organized, and results-oriented profile, with strong skills in structuring processes, monitoring indicators, and supporting commercial and operational teams.
I offer commercial and administrative support services, creation of dashboards and reports in Excel, data organization, process standardization, and performance management. I also work on creating executive presentations and visual materials in Canva for internal communication, results reports, or social media.
I am an execution-oriented, detail-oriented, and deadline-committed professional. I enjoy transforming information into practical and visual solutions, helping companies and entrepreneurs gain momentum and efficiency.
I provide remote services, with simple and objective communication. I am available for one-time or recurring projects, always focusing on delivering quality, organization, and measurable results.
  • Portuguese

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Performance Maria Filó | Grupo Soma (Atual Azzas2154)
    Commercial Planning Coordinator and
    April 2017 - February 2025 (7 years and 10 months)
    Rio de Janeiro, State of Rio de Janeiro, Brazil
    • Strategic leadership of planning and performance with responsibility for demand forecasting, sales curve construction, stock coverage, and corporate goal deployment.
    • OTB (Open-to-Buy) management focused on financial efficiency, anticipating, postponing, or canceling purchases according to commercial performance and sell-out strategies.
    • Development of the intelligent assortment model, defining the mix per category based on performance, demand curve, and consumption behavior, with integration between Style, Supply, and Commercial.
    • Implementation of routines and construction of strategic management reports (KPIs, turnover, projection, inventory, coverage, margin, ABC curve), in partnership with BI and IT, being responsible for defining logic, strategy, and indicators, ensuring performance visibility for all company areas.
    • Daily monitoring of inventory, ensuring balance between supply and demand and maintaining healthy coverage levels.
    • Strategic decision-making in balancing inventory and product turnover, with strong action in preventing excess inventory and increasing operational liquidity. Conducting strategic meetings with management and business areas for performance monitoring and decision-making.
    • Leadership of the 'Feirinha' project with a historic sales record exceeding R$ 1,000,000 and margin and inventory control; integral management of operation with a outsourced team.
    • Responsible for the deployment of goals and annual budget planning with the commercial team.
    • Leadership of weekly performance analyses and conduction of planning follow-up rituals with strategic areas.
  • Osklen
    Planning Analyst
    September 2013 - April 2017 (3 years and 7 months)
    Rio de Janeiro, State of Rio de Janeiro, Brazil
    • Inventory management and national distribution planning.
    • Definition of replenishment strategies based on performance.
    • Control of product flow between stores to optimize results.
    • Development of sales reports and operational indicators.
    • Support to management in demand forecasting and results projections.
  • Animale
    Administrative Assistant - Commercial
    August 2010 - September 2013 (3 years and 1 month)
    Rio de Janeiro, State of Rio de Janeiro, Brazil
    • Service to B2B clients and Commercial Representatives.
    • Order management, shipping logistics, and operational sales control.
    • Active support, doubt resolution, and ensuring satisfaction throughout the wholesale sales process.
    • Participation in the implementation of promotions, launch planning, and sales goal monitoring.

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Education

  • Bacharel em
    UniverCidade
    2012
    Bacharel em

Skill set

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