Rafael Carbayeda

I specialize in managing advertising campaigns, primarily on PPC platforms such as Google Ads, Meta Ads, Microsoft Ads, or TikTok Ads. I have worked both client-side and agency-side, where I have managed online marketing campaigns for brands like bwin, Media Markt, Confortel (now Ilunion Hotels), or Pandora.

I will help you define a strategy and ensure that the measurement of objectives is carried out correctly, so that at all times you have the confidence to know if the actions taken are yielding results. To do this, I will not only manage your campaigns but also coordinate all the necessary technical setup with your development team (or I can even do it myself in many cases). I'm referring to all that you've read about pixels, tags, events, conversion goals, and all the related jargon that I will try to decipher and present to you in an accessible way, so you only have to worry about managing the Sales or Leads we achieve through advertising campaigns.