Freelancer profile translated to English.
Back to original languageAbout Radwane
With proven expertise in negotiation, business development, and partnership management, I aspire to actively contribute to the success of a dynamic team. My background demonstrates my ability to manage sponsorship programs and drive revenue growth. Creative, autonomous, and results-oriented, I am ready to apply my diverse skills to make a significant contribution to new professional challenges.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- POSITIVRPartnership DirectorENVIRONMENTALJune 2023 - Today (3 years)I am responsible for developing and managing partnership, patronage, affiliate, and sponsorship programs with companies that wish to conduct and contribute to impactful actions and make them known to a targeted, qualified, and engaged audience. I prospect, negotiate, and sign partnership agreements, I am the guarantor of the revenue and commercial margin generated by my network of partners, and I create new collaboration opportunities. I am passionate about digital marketing, positive communication, and social change.
- RS CONSULTINGCommunication and Business Development ConsultantSOCIAL NETWORKSApril 2020 - Today (6 years and 2 months)I support companies according to their expectations or needs: Awareness development (sponsorship search, contest setup, partnerships) as a freelancer with a media agency Business development (searching for new clients for a media agency) Visibility development (communication plan implementation) as a freelancer with a London-based transport company expanding into France Patronage search in the disabled sports sector as a freelancer for a blind football team Support for a startup launching an application
- SOLOCALPromotion and Partnerships ManagerOctober 2015 - March 2020 (4 years and 5 months)✓ Implementation of brand content actions to strengthen the editorial presence on the internet for the Group's brands => 3 partnerships and about fifteen contests; ✓ Management and development of a public relations program for advertisers (58 events – 6000 tickets distributed); ✓ Management and monitoring of partnerships; ✓ Enhancement of the PagesJaunes media brand image (1 TV campaign); ✓ Development of the visibility of the Group's brands and achievements through national and international advertising awards => winner of 3 major awards and 3 mentions; ✓ Implementation of a blog and social networks with website redesign; ✓ Negotiation and acquisition of a box at the Stade De France => reduced contract – cost and exchange optimization.
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Education
- EMS Marketing and CommunicationESCP EUROPE2018L'Executive Mastère Spécialisé Marketing et Communication a pour objectifs de : Comprendre les différents enjeux de la société de consommation, du marketing et des marques Appréhender les évolutions de la communication dans un monde qui se digitalise Concevoir et mettre en oeuvre une stratégie marketing en accord avec les objectifs stratégiques de l'entreprise Développer un plan et une stratégie de communication
- Professional license in Community ManagementIFOCOP2012Élaborer et évaluer la stratégie en marketing digital Mener une veille sur les usages de communication et consommation digitales Élaborer une stratégie en marketing digital Élaborer un plan de communication Mettre en place une campagne publicitaire Analyser/interpréter le ROI (retour sur investissement) pour ajuster la stratégie Produire des contenus et animer des communautés Produire des contenus visuels et rédactionnels Construire un storytelling Animer des communautés Optimiser le référencement naturel pour les moteurs de recherche (SEO) Optimiser la gestion des leads Créer et configurer les outils de communication Web Assurer la fonctionnalité des comptes sur les réseaux sociaux Créer un blog Suivre les fonctionnalités et anticiper les évolutions techniques et fonctionnelles du blog (audit, préconisations)
Certifications
- Online Marketing and Advertising StrategyOreegami2023