About Radu
Results-oriented marketing and communication strategist with 10+ years of international experience driving brand growth, building strategic partnerships, and leading digital transformation across the retail, health, and tech sectors. Known for designing and executing multi-channel campaigns that boost visibility, engagement, and revenue, while fostering long-term partner ecosystems. Proven expertise in managing affiliate programs and developing collaboration networks as part of broader growth strategies. Skilled at adapting business models and communication approaches to local markets while maintaining a strong and consistent brand identity.
Romanian
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Barcelona (up to 50km)
Experience
- Freelance/ AdvisorStrategic Marketing & Growth AdvisorDecember 2022 - Today (3 years and 6 months)Barcelona, SpainDeveloped and led growth-focused communication strategies for SMEs in health, hospitality, and service sectors. Designed and presented tailored proposals and brand positioning plans to attract new partners and clients. Conducted market research and competitor analysis to identify growth opportunities and optimize digital presence. Achieved +30% organic traffic and +25% revenue growth by aligning content, campaigns, and UXwith business goals.
- SGA Office / Kei CitiesCommunication and Marketing Manager – Urban Tech & Smart CitiesJune 2022 - March 2025 (2 years and 9 months)Barcelona, SpainLed strategic communication and marketing plans for smart city and sustainability projects in Spain and LATAM. Built and managed partnerships with public institutions, private companies, and innovation stakeholders. Directed internationalcampaigns, cross-functionalteams, and KPI-driven initiatives to boostvisibility and engagement. Developed business decks and collaboration proposals for funding rounds and institutional partnerships.
- Antena 3 CNNTV Correspondent – Media & International AffairsFILM AND AVOctober 2019 - Today (6 years and 8 months)Barcelona, SpainDelivered live international coverage for Antena 3 CNN on EU affairs, politics, and society.Produced news packages, conducted key interviews, and managed full editorial process.Led field production and served as international correspondent for major events.
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Education
- Researcher, PhD in Social CommunicationUniversidad CEU San Pablo2025Researcher, PhD in Social Communication
- Master's Degree, Management and Communication in Social and Solidarity EntitiesUniversitat Abat Oliba CEU2017Master's Degree, Management and Communication in Social and Solidarity Entities