About Radouan
French
Native or bilingual
English
Fluent
Experience
- Arti'LeadGoogle Ads ConsultantCIVIL ENGINEERINGOctober 2025 - Today (8 months)I manage high-stakes Google Ads accounts for players in the service industry.My approach is based on three levers: surgical keyword selection, conversion-oriented ad copywriting, and continuous optimization of campaign structure (exclusions, bids, geographic segmentation).Recent results for a client:• €100,000 in revenue generated in 2 months• €12,000 in revenue in one week• On an annual budget of €200,000 — managed by return on investment, not by spend
- Arti'lead (SMMA AGENCY)Google Ads ConsultantCIVIL ENGINEERINGMay 2025 - Today (1 year and 1 month)FranceGoogle Ads Consultant – Profitable Lead GenerationGoogle Ads Consultant specializing in qualified lead generation for tradespeople and local services in highly competitive markets (plumbing, locksmithing, drain unblocking, renovation).Full management of Google Ads campaigns: account structuring, selection of high-intent keywords, ad copywriting, landing page optimization, and cost per lead management.Profitability-oriented approach: ROI prioritization, elimination of unqualified leads, and adaptation of campaigns to the operational constraints of tradespeople.Accustomed to working in tight markets with immediate performance objectives.Pragmatic method, without excessive automation, focused on measurable and commercially actionable results.
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