Radina Antonova

Conducts end-to-end user research to identify customer pain points and user needs, translating findings into actionable design strategies. Design wireframes, prototypes, and user flows to enhance SaaS platform usability, ensuring alignment with user-centred design principles. Collaborate with cross-functional teams, including developers, product managers, and stakeholders, to deliver seamless digital solutions. Apply service blueprinting and journey mapping to visualise user interactions across complex workflows. Leading the design of the new app, driving a user-centric approach that prioritises intuitive experiences, cutting-edge aesthetics, and seamless service integration

Led co-design workshops with stakeholders to align organisational objectives with user needs and promote design practises Conducted usability testing and created prototypes for digital services tailored to audiology professionals and end users. Created a promotional video, used to spread awareness about pioneering initiatives Achievements: Delivered a service blueprint that improved the alignment of service touchpoints, reducing service delivery time by 15%. Produced a promotional video that reached the entire R&D department, increasing awareness and engagement with IT CS initiatives and driving a 15% rise in participation among pioneers.

Facilitated Scrums of Scrums meetings to align multiple agile teams, ensuring clear communication and efficient project management. Managed the IT Commercial Systems (IT CS) portfolio, monitoring progress and prioritising initiatives in alignment with organisational goals.