Description

What has always driven me is the intersection between strategic thinking and real execution : where ideas become decisions and decisions become results.

Over 10+ years across strategy consulting, financial services, investment and industrial venture building, I've built one conviction : impact happens in the field, not in the slides. Assessing opportunities, structuring business cases, opening new markets, launching new ventures - that's what I actually do.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

InnovX, OCP Group
Strategy Senior Manager
February 2024 - Today (2 years and 5 months)
Casablanca, Morocco
Supporting InnovX's venture building and deep-tech incubations across energy, tech, chemicals and agriculture sectors
• • Supported the founder of a new tech venture from ideation to launch, refining the business model design, structuring the go-to market strategy and building the investment memo that unlocked $9M in Capex and enabled the launch of 3 POCs,
• • Led the end-to-end feasibility and investment case for a new elemental phosphorus production unit, delivering industrialization scenarios and a robust financial model to support a strategic capital investment decision,
• • Led a team of 4 consultants on deep-tech opportunity assessments: assessed market potential of $250M TAM(2025) (industry 4.0), crafted the value proposition, built the business plan and secured key partnership (1 LoI signed).
Attijariwafa Bank (Pan-African Bank)
Project Leader in Strategy
February 2021 - February 2024 (3 years)
Casablanca, Morocco
Supporting Attijariwafa Bank's (AWB) international growth & development agenda
• • Led the structuring and launch of a bancassurance JV (Egypt-Morocco) : building the business-case (+4.6x revenue growth potential), negotiations and operational rollout,
• • Designed and executed 4-year strategic plans across 3 African subsidiaries, contributing to the Group NBI share from 29% to 34%,
• • Built and executed Asia-Africa market-entry strategy : launched 6 Chinese desks across the West African subsidiaries and onboarded +100 Chinese corporates.
Accenture Strategy (Strategy consulting firm)
Strategy Senior Consultant
January 2017 - January 2021 (4 years)
Paris, France
Growth strategy / wallet sizing Project supporting SGCIB's front-office growth agenda by identifying new revenue drivers
• • Conducted a portfolio segmentation and wallet sizing to identify high-potential client and cross-selling opportunities,
• • Redesigned the client coverage model, breaking silos and aligning sales & structuring teams on growth priorities,
• • Leveraged an AI-based wallet sizing

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INSEAD –Business Strategy & Finance Executive Program
2020
INSEAD –Business Strategy & Finance Executive Program
Master Grande Ecole
Neoma Business School
2016
Master Grande Ecole

Check out Radia's education

Financial Modeling & Valuation Analyst
Corporate Finance Institute
Modélisation financière

Radia B

Experienced Strategy Professional

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