Freelancer profile translated to English.
Back to original languageAbout Rachid
Commercial Animation & Retail Activation Expert
National missions – Mass distribution & multi-format networks
I work with mass distribution retailers to design, manage, and deploy high-impact business commercial animation programs (sales, traffic, ROI), from strategic definition to in-store deployment. Senior profile, immediately operational, accustomed to complex environments and multi-million budgets.
French
Native or bilingual
Can work on-site
Paris (up to 50km), Reims (up to 50km)
Experience
- Auchan FranceManager, Commercial Animation and Customer PlanRETAIL (SMALL BUSINESS)September 2021 - September 2025 (4 years)Villeneuve-d'Ascq, France687 stores with 17 employees• Development and deployment of the commercial and marketing roadmap for food and non-food commercial operations.• Management of innovative customer loyalty levers (Collectors, gamification, Vouchers) to increase customer loyalty and sales.• Coordination of internal stakeholders (CRM, digital, performance, purchasing) and external stakeholders (communication agencies, partner brands, marketing).• Monitoring of commercial performance and implementation of corrective actions based on in-depth analysis (KPIs, traffic).• Representing the company at strategic events, enhancing brand visibility and differentiation.
- IntermarchéManager, Promotional Commercial Animation Plan FranceRETAIL (LARGE RETAILERS)March 2017 - September 2021 (4 years and 6 months)Bondoufle, France1830 stores – Management of 7 employees• Design and implementation of the annual commercial calendar in synergy with head office and regional teams.• Development of commercial animation briefs (objectives, mechanics, themes) and operational deployment.• Monitoring of performance indicators (market share, traffic) and adjustment of commercial strategy to optimize results.• Coordination of cross-functional projects involving business, digital, and communication departments.
- IntermarchéNational Coordinator, Traditional Product GroupRETAIL (SMALL BUSINESS)November 2014 - February 2017 (2 years and 3 months)Bondoufle, France• Development of the annual publication-promotion specifications.• Supervision of Drive animations and category management campaigns.• Coordination of internal and external offers and operations, particularly radio campaigns.
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Education
- Retail Department Manager Level II Training Mass Distribution Meaux1995Formation Chef de Rayon Niveau II Grande Distribution Meaux
- BTS Level Sales Force BAC+2Mitry-Mory1994Niveau BTS Force de Vente BAC+2