About Rachid
Salesforce Marketing Champion ’21–’23, Salesforce Marketing Cloud Consultant & Solutions Architect with 9+ years of experience helping global brands design, implement, and optimize Salesforce Marketing Cloud (SFMC) solutions. I specialize in Data Cloud, Marketing Cloud Personalization, Email Studio, Journey Builder, Automation Studio, Mobile Studio, AMPscript, SSJS, SQL, and API integrations to deliver scalable, data-driven customer experiences.
I support companies in CRM integration, marketing automation, data management, and omnichannel journey design, turning raw data into actionable insights and measurable ROI. From SFMC architecture and end-to-end implementations to training and best practice consulting, I ensure solutions are both technically robust and business-driven.
Core skills: Salesforce Marketing Cloud, SFMC Consultant, Data Cloud, Marketing Cloud Administrator, Marketing Cloud Developer, Marketing Cloud Consultant, Marketing Cloud Email Specialist, CRM Integration, AMPscript, SSJS, SQL, HTML, CSS, API, Data Pipelines, Marketing Automation, Omnichannel Journeys, Email Marketing, Cloud Pages.
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Remote only
Primarily works remotely
Experience
- Groupe SebSalesforce Marketing Cloud ConsultantRETAIL (SMALL BUSINESS)April 2022 - Today (4 years and 2 months)Paris, FranceDelivered end-to-end Salesforce Marketing Cloud projects including CRM integration, API development, CloudPages, and multi-brand, multi-channel journeys via Email, SMS, WhatsApp, LINE, and Push; leveraged AMPscript, SSJS, and SQL to deliver large-scale personalization and optimize customer journeys.
- Unibail-Rodamco-WestfieldSalesforce Marketing Cloud ConsultantRETAIL (LARGE RETAILERS)March 2022 - February 2023 (11 months)Paris, FranceSalesforce Marketing Cloud Architect and Lead Developer specializing in CRM integration, API development, CloudPages, and multi-channel marketing automation. Experienced in designing and delivering global campaigns across Email, SMS, and Push, leveraging AMPscript, SSJS, and SQL for advanced personalization and customer journey optimization. Proven track record in leading SFMC architecture, development, and implementation for enterprise-level clients.
- BabolatSalesforce Marketing Cloud ConsultantSPORTSFebruary 2021 - February 2022 (1 year)Île-de-France, FranceSalesforce Marketing Cloud Architect and Lead Developer for Babolat, managing the full project lifecycle from scoping and technical design to deployment. API development, CloudPages, Journey Builder, Automation Studio, multi-channel campaigns (Email, SMS, Push), and advanced personalization using AMPscript, SSJS, and SQL.
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Education
- Diplôme d'ingénieur, Informatique (Génie logiciel)ENSEIRB-MATMECA2016Diplôme d'ingénieur, Informatique (Génie logiciel)
- Licence professionnelle - Développeur JAVA/C++Université Moulay Ismail Meknès2013Licence professionnelle - Développeur JAVA/C++
Certifications
- Salesforce Certified Marketing Cloud AdministratorSalesforce2020
- Salesforce Certified Marketing Cloud DeveloperSalesforce2019