Freelancer profile translated to English.
Back to original languageAbout Rachid
Hello everyone,
Experienced digital marketing consultant, I have evolved as Digital Marketing Manager for a large group based in La Défense. With solid expertise in e-commerce and SEA/SEO strategies, I have supported companies in their digital transformation, optimization of their advertising campaigns and the development of their online turnover. Passionate about innovation and results, I help my clients achieve their goals through tailor-made, efficient and creative strategies."
Looking forward to exchanging with you,
Have a good day,
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Adsqual : Agence marketing spécialisée dans la création de site webDirectorJanuary 2025 - Today (1 year and 5 months)Adsqual is a digital marketing agency based in Dubai, specializing in the creation of high-performance websites and online acquisition strategies.We support freelancers, entrepreneurs and SMEs in the development of their digital presence with tailor-made solutions:Creation of showcase & e-commerce sitesDesign of landing pages that convertAdvertising campaigns (Google Ads, Meta Ads)Hosting, maintenance & performance monitoringStrategic advice to generate more customersOur approach is simple: concrete results, no jargon.
- FraikinGroup digital marketing managerAUTOMOBILEJune 2023 - November 2024 (1 year and 6 months)Colombes, France
- Responsible for the web acquisition strategy of the Fraikin Europe ecosystem
- Complete redesign of the group's websites (transition to Drupal)
- Implementation of effective SEO
- Implementation of a SEA acquisition strategy via Google Ads
- Data analysis and implementation of corrective actions
- Management of 5 people from 8 different countries
- FraikinDigital product managerAUTOMOBILEDecember 2020 - June 2023 (2 years and 6 months)Colombes, FranceDesign and launch of new services from scratch.
- Product manager of the My e-Rent FRAIKIN project: digitization of utility vehicle rentals for our Kingfisher (Castorama and Brico Dépôt) and Leroy Merlin customers.
- Product manager of My Smart Fleet by Fraikin telematics.
- Go To Market: process, costing/pricing, definition of marketing packs, deployment plan.
- Animation/training as a telematics and digital rental solution expert
- Creation and update of back logs: planned developments on our digital tools with our IT service provider.
- Agile work in Sprint.
- Creation of training materials and presentations to the executive committee/steering committee.
- Support to the sales department as an expert in telematics/digital rental FRAIKIN
- Creation of visual supports in partnership with our communication agency: motion design, flyers, etc.
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Education
- Master e-business and digital marketingPôle Paris Alternance business school2019Marketing Fondamental Marketing Digital Création site Wordpress Création site e-commerce sous Prestashop SEA et SEO Google Analystics/ Ads Stratégie réseaux sociaux Html/CSS/Javascript Séminaire Bureautique Anglais (TOEIC) Stratégie d'Entreprise Marketing Stratégique Études de Marchés Média et Publicité Média Planning
Certifications
- Google Ads BasicsGoogle2019
- PrestashopCertification Prestashop Academy2019