Rachid B.

Product Owner / Business Analyst (AEM & Agile PM Certified) with experience in digital and project management in the luxury sector (Christian Dior), consumer goods (Danone & L'Oréal), a web marketing agency (Epsilon France), the industrial sector (Air Liquide), and banking (BNP Paribas Personal Finance).

Through these experiences, I have developed skills in the following areas:

AGILE PROJECT MANAGEMENT AND V-CYCLE:

- Project management for the launch of new websites in collaboration with international teams (kick-off, follow-up meetings, go-live)

- Creation and maintenance of websites using a CMS (AEM) and daily meetings with development teams (using Jira/Confluence) (Agile methodology: Scrum and Kanban)

- Management and understanding of a DAM (metadata, metadata schema, metadata profile)

- Management and Maintenance of a PIM

- Data flow management via an ETL

- Creation and implementation of the CRM strategy for several international brands

- Training international users on tool usage: Adobe Experience Manager CMS or email routing software

- GDPR compliance for websites

- Gathering and analysis of business unit needs

- Onboarding suppliers on an e-procurement platform

FUNCTIONAL SKILLS:

- Creation of pages on websites (Danone.com, Danone.de, ...)

- Website support management (TMA): Level 1 tickets (Service Now), Level 2 tickets (Jira)

- Writing functional specifications

- Data collection and creation of data visualization projects (dataviz)

- Creation of email campaigns in routing software (target creation, pre-production, email sending)

TOOLS:

- CMS: Adobe Experience Manager (AEM): advanced level, daily use

- DAM

- PIM

- ETL

- Email routing software

- E-procurement platform: Coupa

See you soon!