About Rachid
French
Native or bilingual
English
Basic
Dutch
Conversational
Experience
- FreelanceGoogle Ads & SEA Acquisition ConsultantE-COMMERCEJanuary 2019 - Today (7 years and 6 months)Bruxelles, BelgiumManagement and optimization of advertising campaigns on the Google Ads network for SMEs and e-commerce sites.Daily tasks:- Audit of existing accounts and restructuring of campaigns to maximize ROI.- Keyword strategy and precise geographic targeting (focus on the Brussels region and French-speaking market).- Creation and deployment of Search, Display, and Google Shopping campaigns.- Configuration and tracking of conversions (Google Tag Manager / GA4) for rigorous tracking of leads and sales.- Weekly performance analysis, reduction of cost per click (CPC), and budget optimization.
- Freelance (activité indépendante)Freelance Google Ads ConsultantJanuary 2019 - Today (7 years and 6 months)Design and management of Google Ads campaigns (Search, Display, Shopping) for French-speaking SMEs and e-commerce. Account structuring, conversion tracking, and acquisition cost optimization to improve return on investment. Clear reporting and recommendations at each stage. End-to-end tested and documented deliverables.
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