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Rachida ZouaouiRZ

Rachida Zouaoui

CRM Application Manager, Business Analyst

€700/day
Guyancourt, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Rachida

  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Guyancourt (up to 50km)

Experience

  • EGIS
    CRM Application Manager
    March 2024 - June 2026 (2 years and 3 months)
    Paris, France
    Project for evolutionary and corrective maintenance of the EGIS group CRM (1500 users): customer management tool, contacts, Market notices/Tenders, Opportunities/Commercial deals, orders. Participation in data migration projects to the CRM, particularly during company acquisitions (Data migration execution, data migration testing).

    CRM Maintenance: Organizing exchanges with data providers (Duns numberization of our clients and partners via Altares, Automatic integration of public tenders into the CRM via Doubletrade). Monitoring license consumption (Anticipating license release or purchase). Processing tickets in Service Now (license request, bug, enhancement). Populating the CRM backlog in Azure DevOps. User support/assistance. CRM configuration and functional testing. Data import execution in case of new company acquisitions. Project documentation writing: Functional specifications, User stories in AzureDevOps. Data migration tests (as part of a CRM redesign).

    Technical environment: Microsoft Dynamics 365. User story management tool: Azure DevOps. CRM configuration tool: Power Apps, Power Automate, XRM Toolbox (Metadata generator, Plugin registration, Role Updater, Export to Excel, SQL4CDS, FetchXml Builder).
  • Banque de France
    Business Analyst CRM
    BANKING AND INSURANCE
    September 2018 - February 2024 (5 years and 5 months)
    Paris, France
    Business Analyst CRM on Microsoft Dynamics 365

    Implementation project of a tool for managing the activities of writing financial documentation related to the Negotiable Debt Securities (NDS) market of the BANQUE DE FRANCE, based on the Microsoft Dynamics 365 solution (Management of NDS market players, contacts, NDS issuance programs, follow-up campaigns, automatic generation of financial documentation). The CRM is intended for the STCN department of the Banque de France on one hand and is accessible from a web portal on the other hand for market players (NDS market).

    Change Management:
    User training animation
    Writing user training materials
    Writing the user manual
    Go-live assistance and user support
    Project Execution:
    Organization and animation of daily meetings
    (Daily StandUp Meeting) with the technical team
    (Agile methodology work)
    Animation of needs analysis workshops
    Writing workshop minutes
    Solution design
    Writing detailed functional specifications
    Writing user stories
    Writing the test plan
    Functional testing execution

    Project Maintenance:
    Writing expressions of need (evolutionary maintenance)
    Prioritization and iteration building
    (corrective and evolutionary maintenance)
    Design of a data synchronization interface
    between the CRM and a back-office application (implementation of SQL queries for back-office database data correction)
    Implementation of a PowerBI report for analyzing NDS issuance programs (SQL query source)

    Technical environment:
    Microsoft Dynamics 365
    User story management tool: JIRA
    Test management tool: SQUASH
  • La Parisienne Assurance
    Business Analyst CRM on Microsoft Dynamics 365
    BANKING AND INSURANCE
    February 2017 - February 2018 (1 year)
    Paris, France
    Project for evolutionary and corrective maintenance of the existing CRM and implementation of the new Project Services Automation (PSA) module in Dynamics 365 – Customer Relationship Management Application (Customer management, contacts, partnerships, projects, customer requests/incidents).

    Change Management:
    User training animation
    Writing user training materials
    Writing the user manual

    Project Execution:
    Needs analysis (Agile Methodology)
    Writing workshop minutes
    Solution design – Mock-up creation
    Writing detailed functional specifications
    CRM configuration/setup
    Supervising the developer located in Morocco
    Functional testing execution
    Writing the operational manual
    Development of plugins in C# and JScript to compensate for the developer's absence during the project

    Technical environment:
    Dynamics 365 Online integrating the Project Services Automation (PSA) module
    SharePoint Online
    Teams
    XRM Toolbox (Metadata generator, Tool for fields bulk import)
    Ribbon workbench 2016
    360 Tiles
    AME UI
    Visual Studio 2015 (TFS Online)

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Education

  • IT Project Management Training CAPM
    2025
    Formation en conduite de projet informatique CAPM
  • Scrum Master Certification
    2018
    Certification de Scrum Master

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