Freelancer profile translated to English.
Back to original languageAbout Rachel
Hello!
With over 7 years of experience in CRM, emailing, and UX,I am available to support you in creating and/or optimizing your CRM to combine customer experience and business goals.
🎯 My approach:thinking about CRM 360°. The right message, at the right time, to the right person. And with the right design and the right journey!
⭐️ My support:comprehensive and adapted to your needs
Design, content writing, integration and workflow, planning management, targeting.
Present me with your need and let's discuss together the best support to meet it.
My scope of support
📧 CRM & Emailing
- Creation and optimization of email content: design and email body
- Audit, design, and coordination of omnichannel communication plan (SMS, email, app push)
- Design or optimization of automation workflows and transactional emails
- Integration and programming (testing, proof, targeting)
- Content coordination and redirection (translation management, product team, web team)
- Solutions: Brevo, Hubspot, Unlayer, Sendgrid
- Preference center optimization
💌 Email Design
- Design of newsletters, automations, transactional emails
- Design adapted to the company's graphic charter
- Design on Figma for simplified collaborative access
- Adaptation and A/B testing
- Design adapted to the integration method
- Mobile-driven, or desktop driven depending on company objectives
🔎 User Journey / UX Optimization
- Journey audit
- Competitor journey benchmarking
- Target journey modeling according to business expectations and user needs
- Delivery of strategic and prioritized recommendations
- Design of mockups and prototypes of screens and journey stages
Let's discuss your needs together to offer the best experience to your customers!
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Rachel Turquin EIFreelance CRM & DesignMarch 2025 - Today (1 year and 5 months)Paris, France
- Design of web interfaces (UX and UI) for personal space, acquisition journey, showcase websites, landing pages
- Interface prototyping on Figma
- Design of emails (transactional, automation, newsletters) and integration
- Modeling of automation workflows and integration of automations
- Web project testing
- Web content writing
- Wordpress site animation
- Optimization of automations based on current performance
- Analysis and synthesis of KPIs, recommendations for future projects
> Articulation of CRM and web interface needs for a seamless end-to-end journey> Monitoring of performance and continuous optimization of designs, interfaces, and journeys> Flexibility between target design and tools used - 3W ConsultingUser experience and digital marketing consultantCONSULTING AND AUDITSJanuary 2021 - March 2025 (4 years and 2 months)Paris, FranceManaged projects for companies in various sectors (board games, DIY, mutual insurance, associations, etc.) within the scope of UX/UI and marketing missions.Managed apprentices (insights assistant, CRM project manager).Missions as a CRM consultant:- Asmodee - 2 years and 9 months
- Management of one-off campaigns: 2 to 3 campaigns per week, internationally and multilingual (13 markets)
- Creation of one-off campaigns: coordination with studios, markets, translation agency, and graphic designer; design on Figma; integration, targeting, and programming via Brevo
- Creation of automations (approx. 100) and transactional emails (about ten): workflow modeling, specification writing, design, integration, testing
- Performance analysis: reporting, recommendations
- Preference center benchmarking, analysis, UX recommendations for segmentation optimization and mockups
- Tool migration to Brevo: building templates and targets, testing, deliverability monitoring, briefing, and documentation for markets
- Lille Olympique Sporting Club (LOSC) - 1 month- Management of one-off campaigns (1 to 3 sends/week): text writing, visual preparation, integration, sending on ActiveTrail
- SFRCRM and e-CRM Project ManagerTELECOMMUNICATIONSJanuary 2018 - January 2020 (2 years)Paris, FranceManagement of a portfolio of recurring CRM campaigns (framing and implementation guided by omnichannel coherence) Digital animation of customer-dedicated spaces Performance optimization (creation of reports and campaign monitoring tools) Coordination of marketing, communication, and campaign production teams (briefs, meeting facilitation)
Recommendations
Be the first to recommend Rachel
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's in Digital Marketing & UX (work-study program)HETIC2021Mastère Marketing Digital & UX en alternance
- Master's in Marketing and Business Practices (work-study program)IAE Paris - Sorbonne Business School2020Master Marketing et Pratiques Commerciales en alternance