Freelancer profile translated to English.
Back to original languageAbout Rachel
360° designer specialized in retail, packaging & branding in the luxury, cosmetics, and lifestyle sectors.
I assist you in creating strong, coherent, and impactful brand experiences — from concept to execution.
Educated at École Boulle in product design, then graduated from ECAL (Master's in Design for Luxury & Craftsmanship), I have over 10 years of experience in product design, retail, and art direction.
Today, I help brands to:
- Translate their identity into physical experiences (retail, displays, activations)
- Create meaningful objects and materials (packaging, furniture, gifting)
- Develop a coherent and differentiating brand image
✨ My expertise:
RETAIL & BRAND EXPERIENCE
- Retail concept & visual merchandising
- Space design & retailtainment
- Displays, activations, glorifiers
- Custom furniture & POS displays
PACKAGING & PRODUCT
- Primary & secondary packaging
- Gifting boxes
- Product design & branded objects
- 3D modeling & rendering
VISUAL IDENTITY & ART DIRECTION
- Brand identity creation
- Logo & graphic systems
- Brand guidelines
- Communication materials
ILLUSTRATIONS
Editorial & social media illustration
Labels (wine, F&B)
Mural paintings & live performances
🧩 Key experiences
I have had the opportunity to support brands and groups such as:
Pernod Ricard (retail & activations)
L’Oréal (retail concept & POS displays)
Interparfums (Activations)
Tatcha
Merci Alfred
LOOM
Hermès
🎯 What sets me apart
A cross-functional approach: product + space + image
A strong sensitivity to luxury codes and details
The ability to move from concept to concrete production
An illustrative and narrative eye to enrich projects
👉 I work on both ad-hoc assignments and global projects.
Feel free to contact me to discuss your project!
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 10km), Paris (up to 10km)
Experience
- InterparfumsRetail DesignerLUXURY GOODSJuly 2025 - Today (1 year and 1 month)Creation of guidelines, graphic proposals, and 3D models for event elements (vending machines, branded gifting).
- Perrier-Jouët / Pernod-RicardRetail DesignWINE AND SPIRITSJanuary 2025 - January 2025Animation design for the Perrier-Jouët brand for a month-long installation at the restaurant Feuille, in Hong Kong.
- L'Oréal,Design Project Manager - TravelJanuary 2020 - July 2024 (4 years and 6 months)Creation of creative concepts for activation spaces and permanent boutique design, modeling of scenographic spaces. Adaptation of POS displays and materials at different scales. Project monitoring, and review of technical plans. Branding, and visual identity redesign for a retail design concept. Creation of guidelines.
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- DSAA Product/Furniture DesignÉcole Boulle2012
- Master's in Luxury DesignECAL2014