Freelancer profile translated to English.
Back to original languageAbout Rachel
👋 I'm Rachel, an independent art director for 6 years and founder of Serotonine Studio (serotonine.co).
Specializing in packaging design, I help brands create strong, coherent product identities that are ready for production. From creative brainstorming to preparing files for printing, I design packaging that is both aesthetic, impactful, and adapted to technical constraints.
My approach combines art direction, attention to detail, and an understanding of brand challenges to create objects that attract, tell a story, and leave a lasting impression on consumers.
A creative, joyful, and committed vision, serving packaging that stands out and does good. 🌈
French
Native or bilingual
Can work on-site
Biarritz (up to 10km)
Experience
- I2C editionsBox CreationPUBLISHINGJanuary 2023 - Today (3 years and 7 months)Paris, France- Packaging design for various sectors (food, beverages, baby products)- Creation of product boxes (structural and graphic design)- Production of booklets (inside and cover)- Adaptation of visual identities to print media- Overall art direction for projects- Preparation of files for printing (CMYK, bleed, technical constraints)- Production monitoring in conjunction with printers
- PhenixArt DirectorAGRICULTUREJanuary 2025 - Today (1 year and 7 months)Biarritz, France
- Creation of static and animated advertisements to promote anti-waste baskets and raise awareness about food waste reduction.
- Production of videos for social networks (Meta Ads, TikTok Ads) to showcase partner merchants and encourage responsible consumption.
- Design of engaging visuals highlighting the sustainable solutions offered by Phenix.
- Development of positive and inspiring content to enhance the impact of eco-responsible campaigns.
- Graphic adaptation of brand messages to optimize visibility and consistency of online communication efforts.
- LescommisArt DirectorAGRICULTUREJanuary 2025 - Today (1 year and 7 months)Biarritz, France
- Static and animated advertisements: Highlighting recipe boxes, fresh and organic products, and various recipes to encourage healthy and responsible eating.
- Videos for social networks: Creation of engaging content for Meta Ads and TikTok Ads, emphasizing the simplicity and speed of recipes offered by Les Commis.
- Thematic visuals: Design of visuals showcasing different recipe categories (organic, express, vegetarian, etc.) and additional market products.
- Inspiring content: Development of positive content, illustrating the diversity of meals and Les Commis' commitment to sustainable food.
- Graphic adaptation: Harmonization of brand messages to ensure consistent and impactful communication on digital platforms.
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