Freelancer profile translated to English.

Description

With over 10 years of experience, I combine strategic and operational expertise:

📌 Content Strategy & SEO: improving the visibility and performance of digital ecosystems

📌 UX/UI & CMS (Drupal 10): optimizing user journeys and employee experience

📌 Internal Communication & Employee Engagement: strengthening corporate culture

📌 Project & Event Management: coordinating high-impact initiatives

📌 Crisis Communication: preserving brand image in key moments

I started my career in internal communication in the banking sector, then joined an international NGO where I highlighted the human impact of field actions. More recently, I managed digital content for a major energy player in France, optimizing web performance and ensuring overall editorial coherence.

💡 What I bring: a strategic vision, rigorous execution, and a human, multicultural, results-oriented approach.

Trilingual (French, English, Arabic), I am comfortable in international contexts and always ready to take on new challenges.

👉 If you are looking for a committed communicator and an expert in digital transformation, let's get in touch!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 20km)

Freelance
Communication Consultant
January 2025 - Today (1 year and 5 months)
Paris, France
• Consulting on structuring internal and external communication strategies for international organizations
• Writing multi-channel content (newsletters, internal messages, editorial materials) adapted to different audiences
• Analyzing communication performance and providing optimization recommendations
• Coordinating with multiple stakeholders in a B2B environment
Social Media Digital Communication Communication Strategy
GROUPE EDF - DIRECTION INTERNATIONALE,
Digital Communication Officer
ENERGY AND UTILITIES
November 2022 - September 2024 (1 year and 10 months)
Paris, France
- Regular updating and optimization of EDF's international websites, using Drupal 10 to improve user experience and online visibility.
- Facilitating various workshops to support the implementation of the International Division's digital projects, providing practical and strategic solutions.
- Creating engaging digital content, including articles, videos, and visuals to enrich the online experience and meet internal and external communication needs.
- Developing and implementing SEO strategies to optimize EDF websites' positioning, improve organic traffic, and enhance digital visibility.
- Monitoring and analyzing website performance through precise KPIs, using Piano Analytics to generate reports and optimize digital performance.
- Coordinating a network of content contributors within the International Division, ensuring a smooth and consistent user experience across all digital platforms.
- Conducting in-depth research and analysis on digital trends and UX practices to ensure the implementation of best practices and innovation in projects.
- Close collaboration with the communication team to support content strategy, strengthen message impact, and coordinate internal and external communication actions.
Web Content Creation CMS Drupal Event Management Web Analytics LinkedIn
Caritas
Senior Communication Officer
CIVIC AND SOCIAL ORGANIZATIONS
November 2021 - July 2022 (8 months)
Beyrouth, Lebanon
• Planning and implementing communication strategies and campaigns
• Managing collaboration with donors and partners on guidelines and visibility products
• Liaising with internal departments and programs to develop the visibility and communication plan
• Ensuring timely and successful delivery of communication materials
• Collaborating on social media platforms and website content
• Establishing and maintaining regular relationships with key local media contacts