Freelancer profile translated to English.
Back to original languageAbout Rachel
Doctor of biotechnology with over 15 years of experience in the field, I am a B2B strategic marketing consultant specializing in life sciences.
I help companies accelerate their market penetration through targeted demand generation, product launch strategies, and strategic account marketing (ABM) campaigns.
A native English speaker, I enable French companies to conquer international markets with authentic and impactful marketing.
- Strategic Positioning - Transforming complex science into compelling value propositions that resonate with your target market
- Technical Content - Creating scientifically accurate white papers, application notes, and thought leadership content that establishes your expertise
- Product Launches - Developing evidence-based go-to-market strategies that accelerate market adoption
- Market Intelligence - Leveraging scientific networks and industry insights to identify opportunities and competitive advantages
- Partnership Support - Developing compelling materials for investor presentations, licensing discussions, and strategic partnerships
- Voice of Customer Research - Conducting customer interviews to uncover market insights that inform product strategy
- B2B Email Marketing - Strategy and copywriting for demand generation campaigns tailored to complex life science sales cycles
Native English speaker
English
Native or bilingual
French
Fluent
Can work on-site
Paris (up to 50km), Rennes (up to 50km), Lyon (up to 50km)
Experience
- FreelanceScientific Marketing ConsultantBIOTECHJuly 2025 - Today (1 year)Strategic marketing consultant specializing in B2B biotechnology to help companies accelerate market penetration through targeted demand generation, product launch strategies, and strategic account marketing (ABM) campaigns.
- DNA ScriptGlobal Marketing DirectorBIOTECHJune 2024 - July 2025 (1 year and 1 month)Le Kremlin-Bicêtre, France
- Led the development and implementation of the company's comprehensive marketing and public relations strategy
- Developed and expanded marketing capabilities through strategic recruitment and integration of specialized external experts
- Managed the implementation of a new CRM system for the sales team and integrated it with the ERP system to optimize operations
- Launched a new DNA synthesis service and optimized the ordering process to improve customer experience and maximize lead generation
- Merck Life SciencesTechnical Marketing ManagerBIOTECHJanuary 2022 - January 2024 (2 years)Paris, France
- Coordinated with cross-functional teams (product, applications, sales) to drive sales of genomic products and support the launch of key new products (NGS, PCR, CRISPR, etc.)
- Proactively identified and developed significant business opportunities
- Created collateral to support sales teams and digital strategies for various segments: pharma/biopharma, biotech, clinical, CXO, academic, industrial, and testing labs
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Education
- Postdoctoral Fellowship - BiotechnologyEmory University2010Postdoctorat - résistance aux antibiotiques
- PhD in BiotechnologyUniversity of Sheffield2007Doctorat en cristallographie