Freelancer profile translated to English.
Back to original languageAbout Rachel
I help VSEs and SMEs in B2B structure their digital acquisition and generate qualified leads, not just traffic, but prospects with real chances of becoming clients.
After 15 years in marketing, including 5 years managing acquisition strategies for various clients (accounting firms, renewable energies, engineering schools...), I have a conviction: good results come from a coherent strategy, not stacked tools.
What I bring concretely: a fine analysis of your situation, a coherent activation of digital levers (SEO, SEA, Social Ads, content, automation), and ROI-oriented management with KPIs that make sense for your business.
Some recent results: +275% impressions, 15 qualified leads/month generated organically, +300 applications for a new program, complete structuring of CRM and conversion funnels in several B2B sectors.
I work on a one-off mission basis (audit, diagnosis, recommendation) or provide ongoing support. Marseille and full remote.
French
Native or bilingual
Can work on-site
Marseille (up to 20km)
Experience
- La Team DurableHead of Acquisition and PerformanceJanuary 2021 - December 2025 (4 years and 11 months)Marseille, France• Definition and deployment of multi-channel acquisition strategies to generate qualified leads• Structuring user journeys and implementing conversion funnels (website, content, automation)• Management of SEO, SEA, and Social Ads campaigns with continuous data-driven optimization• Implementation of inbound marketing strategies (content, SEO, nurturing)• Performance analysis and ROI-oriented strategic recommendations• Integration of automation and AI tools to optimize campaigns and content production
- GuardeaExecutive Assistant & Marketing ReferentOctober 2016 - March 2020 (3 years and 5 months)Marseille, France• Website redesign, content writing and administration• Creation of print/web communication materials• Sales Administration - Public Markets - Administrative and HR Management - Customer Follow-up
- Bee WorkingMarketing/Communication ConsultantJanuary 2015 - December 2015 (11 months)• Market research & positioning (ethnic cosmetics, food, etc.)• Visual identity creation (logos, baseline, graphic charter, etc.)
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Education
- Professional Title Web Designer: Web integration techniquesWebforce2012Titre professionnel Designer Web: Techniques d'intégration web
- Business Engineering and Project ManagementINSEECIngénierie commerciale et management de projets