Rachel Hipszman

For accessible, inclusive, and human digital public services.

- Define a content strategy for the web and social media and its KPIs,

- Editorial visual content creation

- Writing for the web and social media (blog articles, newsletters, LinkedIn and Twitter.)

- Launch and A/B testing of a newsletter

- Strategic monitoring

- Partnership research

Conception of a fresh and innovative magazine-style layout for a digital publication aimed at CTOs and CEOs of large corporations. Illustrations and adaptation of the graphic charter for institutional communication materials such as PPTs.

On assignment at the client, the digital factory WDG in the luxury sector (Kering Technologies), I worked as a graphic designer and Motion Designer as part of a major international transformation project; to co-construct the international editorial strategy and its graphic universe, as well as the design and implementation of communication and measurement tools in the luxury world.

My role is also to participate in the development and adoption of new working methods and innovation (Design thinking) according to Agile principles.

Specifically:

Branding & Brand Strategy: graphic charter, logo, baseline;

Design all visual productions: video, photo shoots, motion design, infographics, presentation and recommendation documents;

Develop the necessary slogans for the actions of the relevant teams on social networks (facebook@work).

Ensure consistency and effectiveness in the form and content of the different aspects of the project with regard to its users,

Consolidate strengths and feed the content of the roadmap,

Define guidelines for communication during key moments, including key messages, tone of voice, vocabulary, and USP,

Support teams in adopting the guidelines and answer their questions.