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Description

More than 20 years of experience in communication, marketing and digital production.

International | Agencies | Major accounts

Director of Communications and Operational Marketing

Director of Strategy and Digital Production, e-commerce

Brand strategy, brand content

Expert in Customer Experience (user research, mapping, value proposition...)

Partnership management

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Some mandates or achievements in digital / Production:

**Roles**: Consulting Direction

Redesign of the entire Danone ecosystem in Canada: creation of a communication platform for the parent brand and its daughter brands. redesign of sites, relaunch of social networks, 360 activations.

Creation of a promotional activation site for CCEP (Coca-Cola Europacific Partners)

Redesign of the entire digital ecosystem for the L214 association and its many programs.

Redesign of all community portals of the Farvest media group in Luxembourg across multiple industries: HR, IT, Marcom, Fintech (news, job board, training, annual awards...)

Redesign of the Rosport site in Luxembourg and the creation of a lifestyle site for the brand.

Redesign of numerous hotelier or regional sites such as Intercontinental Montreal, Tourisme Saguenay-Lac-Saint-Jean...

Magento and Shopify e-commerce sites:

**Roles**: Product Owner / CX / UX / E-comm expert.

BMR Canada - 275 points of sale.

Meubles RD Canada - 30 points of sale.

Kanuk Canada (outerwear) - 175 retailers

Boutique L214 France

Kingston Canada

Baffin Canada

Molson coors

Media Creativity Strategy: Propose editorial activation ideas to advertisers

Elle Québec and Canada

Coup de pouce

Canadian Living

Recette.qc.ca

Pages Jaunes Publishing House

TC MédiaPublications Charron & Cie

Farvest group...

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Versailles (up to 50km), Lyon (up to 50km), Toulon (up to 50km)

Association L214 Ethique & Animaux
Digital Experience Director - Strategy Lead.
CIVIC AND SOCIAL ORGANIZATIONS
August 2021 - Today (4 years and 10 months)
Paris, France
Recruitment, structuring and management of the team. (12 pers.)
Acculturation of the team to Scrum agility: onboarding, identity, communication rituals, highlighting achievements...
Definition of a vision and roadmap per product.
CX: Implementation of a global redesign project, repositioning of brands, study of journeys, brand and content strategy, culture of activism (acculturation, sense of belonging, on-boarding), definition of new objectives.
Technological innovations, strategic choices, continuous optimization.
10 sites / 25 survey landing pages and an average of 10 campaign minisites per year, fundraising appeals
Optimization of the emailing strategy (newsletters, ADF, express actions...)

L214 web is a rich and complex ecosystem that includes several content portals, campaign minisites, landing pages in addition to an online store. L214 is recognized for its field actions, its broadcasts of video investigations and its careful and sourced investigation work.

L214: 100 pers. 100% telecommuting
Agence Stream Commerce
Director, Strategy & Client Success Shopify (consultancy)
E-COMMERCE
November 2022 - November 2023 (1 year)
Toronto, Canada
100% telecommuting. 20 employees.
Agence Absolunet (Valtech)
Product Owner PSPO PSM I/ Magento Consulting
E-COMMERCE
March 2019 - April 2020 (1 year and 1 month)
Montréal, Canada
Identification of business expectations and customer value issues (internal collection, customer insights…)
Production of the roadmap
Benchmark: competition and industry trends
Monitoring of performance indicators to adapt product developments
Creation of customer journeys and piloting of UX / UI production
Product Backlog Management

Absolunet (Acquired by Valtech): 270 pers. / Flex work.
Professional Scrum Product Owner Professional Scrum Product Owner Backlog management sprint planning Retro Review User Research User Experience (UX) Product design