Freelancer profile translated to English.

Description

20 years in fashion.

What sets me apart: I think visually and in business simultaneously.

I set the strategy and execute it.

The brands I support don't have to choose between desirability and performance — I deliver both.

✦ Strong roots in fashion

Zadig & Voltaire, Officine Générale, Bonton, LIVY, Flair, Cahu...

Demanding houses, discerning clientele, high standards.

This journey has forged a triple expertise for me:

Image & Communication

Artistic direction, photoshoots, social media, newsletters — everything that builds and embodies the brand.

E-commerce

Strategy, replatforming, catalog management, performance, UX.

Digital Marketing

Paid media(Meta, Google), CRM, loyalty.

✦ What I bring

I don't come with a deck. I engage, I structure, I execute — from strategic framing to execution.

360° Strategic Vision

Digital strategy, acquisition, loyalty, brand image — with a global understanding of the challenges.

Complete & Autonomous Execution

Shopify, Klaviyo, Meta Ads, CRM, newsletters, social media, editorial planning.

Data-Driven Approach

Data-driven management, continuous optimization — without ever sacrificing aesthetics for performance.

Strategy and implementation. Both with the same level of demand.

Senior in vision, operational in the field — from strategic framing to execution.

✦Bonton, LIVY, Flair — collaborations that have lasted, and for some, have been renewed. This is the best reference.

Available from July 2026 — remote or on-site (Paris & Île-de-France)

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Basic

Workplace preferences

Can work on-site

Paris (up to 20km)

FLAIR
Outsourced Communication & Marketing Director
FASHION AND COSMETICS
June 2024 - June 2026 (2 years)
Paris, France
**Communication**: Content strategy and editorial planning, social media management, newsletters, creative advice on photoshoots
**CRM**: Implementation of email and WhatsApp flows, acquisition and loyalty campaigns
**Paid Media**: Supervision of Meta, Google, and Pinterest campaigns
**Events**: Event support (pop-ups, press dinners, client evenings)
**E-commerce**: CRO consulting and UX/UI recommendations
Paid Media Brand Image Consulting CRM E-commerce Event Management
ALTERMUNDI
Outsourced Digital Director
RETAIL (SMALL BUSINESS)
July 2025 - Today (11 months)
Paris, France
**E-commerce**: Management and optimization of the Prestashop site — site operations, catalog
**Social Media**: Management and development of the Instagram account — content strategy, editorial planning
**Communication**: Design and management of communication campaigns in partnership with other brands
**CRM**: Deployment and management of email flows
E-commerce Social Media Digital Communication Web Marketing Strategy
LIVY - Groupe Etam
Outsourced Digital Director
FASHION AND COSMETICS
January 2025 - June 2025 (5 months)
Boulogne-Billancourt, France
**E-commerce**: Complete management — operations, catalog, performance, CRO consulting and UX/UI recommendations
**Paid Media**: Management and optimization of Meta, Google, and Pinterest campaigns
**Replatforming**: Strategic consulting and management of the complete digital ecosystem migration to Shopify, Klaviyo, and Gorgias
E-commerce Paid Media