Freelancer profile translated to English.
Back to original languageAbout Rachele
I am Italian with a Master's in Global Marketing from the London School of Business and Finance.
My work experience over the last ten years has focused on the Paid Media/PPC sector, working with large accounts.
I am enthusiastic about online Marketing in all its facets. Throughout my professional growth, I have had the opportunity to delve into other aspects of digital marketing such as E-Commerce, Organic Search Marketing - SEO, and Social Media Marketing - SMM.
I am a flexible person, capable of working in a team with very good communication skills.
I have the humility to accept that there will always be someone smarter or more skilled than me, but I am ambitious enough to improve and adapt.
Specialties:
✔ PPC
✔ E-Commerce
✔ Online Marketing Strategy
Italian
Native or bilingual
Spanish
Native or bilingual
English
Fluent
French
Conversational
Catalan
Fluent
Remote only
Primarily works remotely
Experience
- Loop SrlSenior Google Ads Specialist - FreelanceOctober 2021 - Today (4 years and 8 months)Milán, ItalyI have been collaborating with Loop Srl for 3 years.It is one of the leading Italian digital marketing agencies, with a strong focus on performance marketing.For them, I manage the entire Google Ads aspect for some of the company's most important accounts, among others.To give an idea of the largest accounts I manage for Loop:- Alessi, an Italian brand selling design products.- A leading global technology company, whose name I cannot disclose due to NDA, but which has a monthly Google Ads investment of over 500k.Some of the sectors in which I have worked and continue to work for Loop in Google Ads are:- Retail- Luxury car rental- Skincare- Fashion- Design products- TechnologyI handle the entire strategic and implementation part of Google Ads campaigns with the aim of helping clients achieve their goals year after year and ensuring companies continue to grow.
- PaidStrategyPPC Expert: Google Ads | Facebook AdsMay 2020 - Today (6 years and 1 month)Santa Cruz de Tenerife, SpainI have been collaborating with Paidstrategy for 4 years.For this digital marketing agency, I manage Google Ads and Meta Ads campaigns for companies in these sectors:- Education- SaaSI handle the entire strategic and implementation part of Google Ads and Meta Ads campaigns to help clients achieve their goals year after year and ensure companies continue to grow.
- Clickbee.esPPC Expert: Google Ads | Facebook Ads | Social Ads - FreelanceFebruary 2018 - Today (8 years and 4 months)Barcelona, SpainAfter working for 9 years in digital marketing at both executive and managerial levels, I decided to start my career as a Freelance PPC Consultant.I specialize in PPC for e-commerce clients, having created and implemented a large number of SEM strategies to help clients and digital agencies increase sales and ROI while simultaneously lowering the cost per acquisition.Throughout my professional career, I have worked in large international marketing agencies where I had the opportunity to develop and implement PPC strategies for major international brands.The services I offer:- PPC Consulting (SEM). National and International.- Study and creation of online advertising strategies.- Search campaign management.- Display campaign management.- Shopping & PMAX campaign management.- Video campaign management (YouTube).- Static / dynamic remarketing.- App campaigns. Android & iPhone.- Demand Gen Ads.- Meta Ads.- LinkedIn Ads.- Twitter Ads.I like to maintain a direct and transparent relationship with my clients, which is why, in addition to offering highly professional work, I develop and periodically deliver detailed reports on the campaigns I am working on.
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Education
- Master of ScienceLondon School of Business and Finance2011Master of Science (MSc), Global Marketing
- University Degree, Languages and Culture for BusinessUniversità degli Studi di Urbino 'Carlo Bo'2006Licencia Universitaria, Lingue e Cultura per L'impresa
Certifications
- Google Ads MasterclassPPC Mastery2023
- Google Ads Digital ChampionsGoogle2023