Freelancer profile translated to English.

Description

Specializing in press relations and influence marketing in the fashion, luxury, and lifestyle sectors, I assist brands in designing and executing 360° communication strategies.

After experiences at Tommy Hilfiger, Le Figaro, and Tanuki Agency, I developed a rare dual expertise: operational management of influence campaigns (scouting, negotiation, KPI tracking, EMV reporting) and classic press relations (press release writing, event organization, loan and gifting management).

I work in both French and English, with particular attention to editorial quality, brand image consistency, and human relationships with talents and journalists.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Tanuki
Talent Manager
September 2024 - May 2026 (1 year and 8 months)
Management and negotiation of incoming contracts with talents, clients, and partner brands. Management and support of a team of 11 talents, including Emy LTR and Odah Sama. Management of public relations and coordination of communication actions with media and brand partners. Development and monitoring of financial statements and budget reports. Implementation and monitoring of operational schedules and performance reports, including KPI tracking.
PVH
PRESS & INFLUENCE
January 2024 - September 2024 (8 months)
Development and implementation of the brand's press and influence communication strategy. Monitoring and coordination of campaigns with various talents and media partners. Management and optimization of press shopping operations, from content selection to distribution. Supervision of press publications and verification of their compliance with brand objectives. Development and distribution of a weekly newsletter for internal and external stakeholders.
Figaret
PRESS & INFLUENCE
September 2023 - January 2024 (4 months)
Participation in the design and deployment of influence campaigns. Coordination and relations with press stylists to ensure product visibility. Management and monitoring of press shopping operations. Supervision of press publications to ensure their compliance and impact. Development of monthly reports to track campaign performance and optimize future actions.