Freelancer profile translated to English.

Description

Senior Digital Project Manager – Transformation & Steering

I support marketing, digital, and business departments in the scoping, steering, and securing of complex digital projects involving multiple teams (IT, product, marketing, agencies).

With over 10 years of experience in agencies and consulting, I work in high-stakes business or regulatory environments to structure projects, align stakeholders, and ensure their successful execution.

When I am contacted:

Redesign of digital platforms or corporate websites
Steering of multi-team digital programs
Scoping and structuring of complex projects
Coordination of internal teams and service providers
Support for business departments in their decisions

Types of projects:

Redesign of websites and digital platforms
Deployment of multi-stakeholder digital solutions
Marketing or business applications
Digital transformation programs
Digital tools for sales forces or training
Content or acquisition strategy

References:

L’Oréal

Pierre Fabre

Biogaran

Baxter

Servier

Johnson & Johnson

Samsung

Société Générale

Crédit Agricole

Kellogg’s

Henkel

My involvement:

I support projects from strategic structuring to operational steering and performance monitoring:

As a direct freelance mission
As reinforcement for internal teams
By quickly mobilizing a team of freelance experts

Types of missions:

Digital project steering
Digital transformation
Scoping and structuring of programs

My strengths

Leadership, rigor & focus on performance
360° vision: strategy, steering, execution
Responsiveness, adaptability, and attention to detail
Adherence to deadlines, budgets & objectives

**More information and project references:

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 15km)

Indépendante
Digital Project Manager – Steering & Delivery
DIGITAL AND IT
January 2025 - Today (1 year and 5 months)
Paris, France
Supporting marketing and digital departments in the scoping, structuring, and steering of digital projects with significant business stakes.

Involvement in multi-team environments requiring stakeholder coordination, deliverable security, and strategic alignment between business units, marketing, and technical teams.

Main missions:
Strategic scoping and structuring of digital projects
Conducting audits and defining digital roadmaps
Operational steering and coordination of multidisciplinary teams (creative, media, technical)
Alignment of business departments and external partners
Monitoring deliverables, schedules, and performance indicators
_

Agency mission: Digital Consulting & Steering Management – Les Causantes

Supporting the agency in steering digital solutions for several brands, from the strategic scoping phase to the coordination of creative, media, and technical teams.

Involvement:
Strategic consulting and structuring of digital solutions (brand content, activation, web platforms)
Coordination of multidisciplinary teams
Project steering and execution security
Project Management Customer Relations Digital Transformation Strategic Scoping Coordination of Multidisciplinary Teams
GUIZ DIGITAL
Digital Agency Manager – Strategic Management & Steering
DIGITAL AND IT
January 2014 - December 2024 (10 years and 11 months)
Neuilly-sur-Seine, France
Operational management of a digital Business Unit and steering of a portfolio of key accounts in high-stakes business environments.

Responsible for business performance, account development, and coordination of multidisciplinary teams (consulting, creative, technical, production) on strategic digital projects.

Result: +125% revenue on the client portfolio.

Main Responsibilities:
Steering business performance and strategic account development
Management and structuring of project teams (consultants, creatives, developers)
Coordination of business units, marketing, and technical departments on the client side
Strategic consulting and support for management in their digital projects
Participation in Business Reviews and steering committees (CODIR)
Supervision of responses to tenders and pre-sales
Budget management, negotiation, and KPI monitoring
Structuring and steering of digital solutions (platforms, applications, content)
Recruitment and management of project resources
Development and retention of the client portfolio
Digital Transformation Management of Multidisciplinary Teams Digital Project Management Digital Program Management Strategic Consulting
MARQUE & CO
Marketing Project Manager
DIGITAL AND IT
May 2013 - November 2013 (6 months)
Saint-Cloud, France
Operational steering of marketing and digital projects for key accounts, from strategic recommendation to partner coordination.
Development of marketing recommendations, production monitoring, and customer relationship management.
Coordination of service providers and guarantee of deliverable quality and deadlines.
Digital Transformation Strategic Planning Project Steering

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Master 2 - Brand Strategy
IDRAC Business School
2012
Stratégie de marques, stratégie d'entreprise, spécialisation Chef de produit
Master 1 - Business Management
ISEE
2011
Création d'entreprise et spécialisation marketing

Check out Racha's education

Marketing Consultant

Racha Bark

Digital Project Manager | Strategy & Steering

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