QWFreelancer profile translated to English.
Back to original languageAbout Quentin
Freelancer in digital marketing, trilingual FR/EN/ES, I help brands transform their acquisition into measurable results. I architect and operate robust systems — CRM, APIs, GTM, server-side tracking — to ensure data reliability, accelerate lead generation, and lower CPL. Data & ROI-oriented, I clarify KPIs, manage campaigns (Google/Meta/LinkedIn), and continuously optimize to maximize business impact.
Services:
Audit & upgrade of tracking (GTM, GA4, CAPI, postbacks).
CRM integration & automations (webhooks, scoring, nurturing, scripts).
Media planning & performance-based management (SEA, Social Ads, UTM, A/B testing).
Dashboards & data governance (Looker Studio, data quality, alerting).
Lead gen & CRO strategy (landing pages, forms, quick UX).
Team training & coaching (FR/EN/ES).
Promise: qualified leads, controlled costs, clean data.
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Grupo PlanetaDigital Marketing Manager CDIEDUCATION AND E-LEARNINGOctober 2024 - Today (1 year and 8 months)Rabat, MoroccoManagement of an international remote team (3 countries, from junior to expert) Digital Acquisition Management France and Morocco (+300K € Monthly) Automation and real-time reporting (sales funnel, CPL, digital KPIs) Technical optimization (automation and CRM/API integrations, GTM, CAPI) Design of automated executive dashboards for instant data access Budget management and monitoring of forecasts (7 schools, 100 K € monthly) Participation in the Morocco Executive Committee & Group Digital Committee
- Banque Centrale PopulaireSenior Digital Project Manager CDIBANKING AND INSURANCENovember 2020 - October 2024 (3 years and 11 months)Casablanca, MoroccoDefinition and deployment of the digital marketing strategy Implementation of multi-platform tracking (websites and applications) Design and automation of reporting KPI analysis and automation of lead routing to call centers Integration of an emailing/SMS solution into the CRM and development of the nurturing and loyalty strategy Marketing automation and creation of digital supports: e-mailings and HTML5 banners
- MichelinSenior Digital Project Manager CDIOctober 2019 - October 2020 (1 year)Lyon, FranceDevelopment of the data strategy: KPI recommendation, technical implementation, tag governance, reporting and analysis (120 sites) Monitoring of advertising campaign performance GDPR compliance (70 sites) Development of monitoring and tracking failure detection tools
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Education
- European Advanced Diploma in ManagementNEOMA2010European Advanced Diploma in Management
- European Advanced Diploma in ManagementICADE2015Comportement du consommateur / Stratégie d'entreprise / Communication digitale
Certifications
- Google Ads : AI-Powered PerformanceGoogle2024
- Measurement CertificationGoogle2024