Quentin Villot

• Setup and management of the CRM (Hubspot Sales and Operations)

• Data analysis and reporting on all sales team KPIs (25 people spread across 4 different teams)

• Definition, improvement, and implementation of new or better sales processes

• Automation of the most time-consuming tasks for sales representatives

• Construction of a model to forecast parking lot occupancy based on location and size

• Sales enablement: implementation of specific onboarding for sales representatives and management of internal training to enhance their skills

• Management of 2 people (1 sales ops and 1 growth ops)

Missions:

• Acquisition of new clients (inbound, outbound, advertising).

• Website creation (tool: Weweb) and numerous landing pages (tool: Weweb/Unbounce).

• Tracking and improvement of KPIs (conversion rate, ROAS, email response rate).

• Copywriting (website, landing pages, emails, and ads)

• Improvement of the customer journey

• Participation in the creation and development of the project

-- Skills --

• Social Media - FB Business Manager

• SEA - Google Ads

• Custom Landing Pages - Unbounce

• Outbound - LaGrowthMachine

• Emailing - Mailjet

• Tracking - GTM, Google Analytics & Hotjar

• Website - Weweb

• Tasks automation - Zapier

• User engagement - Intercom

Freelance service provision for individual clients. Primarily market research, including a major study on the French bicycle market:

- quantitative study (users, prices, manufacturers, distributors, economic and political context, ...)

- qualitative study (interviews with owners of specialized bicycle shops, analysis of responses and reporting)