Freelancer profile translated to English.

Description

Hello,

I'm Quentin, a Marketing specialist with 8 years of experience shared between France and the United Kingdom. Over these years I have developed the following expertise:

**SEO**, creation and application of the strategy for a Fintech based in London whose outcome after 3 years is a revenue multiplied by 7 with relatively few resources employed
**Paid Search/Google Ads/SEA**, budget management for major international accounts (Auchan, Empruntis, Transavia, Truffaut, Sessun, Cewe, etc.), creation of strategies and daily management of campaigns and client relations in line with objectives
**Conversion Rate Optimisation (CRO)**, creation of an AB testing roadmap (Bayesian approach) of different user journeys in order to increase the conversion rate on the new user segment
**Product Management - Website/Web-master**, migration from Contentful to Webflow, collaboration with security and IT teams, development of user journeys, support function
**Lead nurturing/CRM**, creation and optimisation of a Hubspot workflow in order to qualify leads to prioritise the tasks of the Sales teams.

Other differentiating elements:

I have more than 3>4 years of experience for a company based in the United Kingdom and Germany. I can therefore support you on your international SEO and performance issues
I have learned to use many analysis, campaign management and project tools to achieve my objectives. Learning to master new tools is part of my expertise
I collaborate and leverage my good relationships with all the teams in a business: Core Systems, frontend and backend developers and engineers, designers, legal and compliance teams.

I am available to discuss your projects.

Best regards

Quentin

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 30km), Nantes (up to 20km)

EstheClinic
Paid Search Consultant
FASHION AND COSMETICS
August 2024 - Today (1 year and 10 months)
Paris, France
Development and implementation of paid search strategies (Territory: Hong Kong)
Creation of reporting integrating the client's own objectives and KPIs;
Automation of bidding strategies and reporting.
Search Engine Marketing (SEM) Webmarketing strategy Digital marketing strategy Paid Search
iwoca
Senior Marketing Manager
BANKING AND INSURANCE
May 2021 - Today (5 years and 1 month)
Londres, United Kingdom
SEO Manager:
Management and implementation of SEO strategies for the entire company,
Analysis of keyword gaps,
Creation of content related to the SEO strategy (in collaboration with external resources),
Technical SEO: optimization of site loading speed, implementation of schema mark ups, optimization of internal links.

Increase in conversion rate via the implementation of an AB testing routine:
Identification of defects in user journeys,
Collaboration with designers and developers to create better experiences,
Implementation of an AB testing tool (VWO) and integration of this tool with analytics tools.

Product Manager - iwoca.co.uk website:
Responsible for the creation and optimization of pages,
Training of paid search teams in the use of the tool (Webflow),
Collaboration with developers on connecting the marketing site to internal systems (CRM, analytics, etc),
Management of the migration of the iwoca.co.uk site from Contentful to Webflow,
AB testing: management of tests throughout their life cycle (from conception to deployment).
Marketing Looker Looker Studio Webflow CMS Ahrefs SEMrush Screaming Frog Google Search Console Google Analytics 4 VWO SEO Content strategy SEO Writing Contentful Google AdWords Affiliation Growth hacking A/B Testing Figma
GROUPM
SEM Account Manager
PRESS AND MEDIA
February 2019 - May 2021 (2 years and 3 months)
Paris, France
Management of a portfolio of clients from different industries: retail (food and non-food consumer goods, fashion, gardening and others), banking/insurance, travel.

Management of an annual budget of €10M, invested according to the different objectives of my clients (maximization of turnover, ROI growth, acquisition on different client segments, branding or growth of visits to stores)

Definition of long-term strategies and monitoring via dedicated roadmap, activation of all possible levers to achieve the objectives of each client: paid search, shopping, display, youtube, applications (UAC and Apple Search Ads)

Daily optimization of campaigns (Google Ads, Bing Ads, SA360)

Analysis and reporting of performance on different media (excel, data studio, tableau).

Optimization of the conversion rate (CRO) and user experience (UX) via Google Analytics account audits.

A/B tests

Google Analytics training

Creation of web page mockups on Figma
Web analytics SEM Google Analytics Google Shopping On-Page Optimization User Experience Design Display Bing Ads Google AdWords Youtube Ads CRO

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Master in Marketing and Commercial Practices
IAE Paris - La Sorbonne Paris 1
2016
Master 2 professionnel réalisé en alternance (12 mois) sur un rythme 3/4 temps en entreprise. Liste des UE étudiées et validées : - management stratégique - études et recherches marketing - analyses statistiques des données - les fondamentaux de la marque - stratégie média et communication digitale - stratégie de contenu - management interne de la marque - évaluation et droit des marques - relation client/social CRM - transformation digitale - développement personnel
Level II Certification in Computer Programming
Le Wagon
2020
Fullstack Web Developer, Computer Programming 24-week part-time coding bootcamp learning HTML, CSS, Bootstrap, JavaScript ES2015, SQL, git, GitHub, Heroku and Ruby on Rails. Designed, implemented and shipped to production a clone of AirBnB and a Rails prototype of www.coachby.life My GitHub profile: www.github.com/quentin-rouillon

Quentin Rouillon

Marketing and Growth Consultant

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