Freelancer profile translated to English.

Description

Email Marketing Specialist at AXA Belgium for 2 years.

CRM database of 1M+ clients, campaigns reaching up to 600,000 recipients,

open rates >50% through systematic A/B testing.

I handle the technical side of email:

HTML/CSS integration, automated workflows, multilingual flows.

What I manage:

→ HTML/CSS integration of your mockups into responsive templates

compatible with all devices (Outlook, Gmail, Apple Mail, mobile)

→ Creation of automated workflows: segmentation, behavioral triggers,

offer personalization

→ Multilingual flows with dispatch by segment

→ Audit and correction of templates that break or display incorrectly

Remote work, one-off projects.

Clean delivery, friction-free communication.

Languages

Workplace preferences

Remote only

Primarily works remotely

AXA Belgium
Email Marketing Specialist
February 2024 - Today (2 years and 6 months)
Bruxelles, Belgium
– Management of a CRM database of 1M+ clients, campaigns reaching up to 600,000 recipients
– Deployment of dozens of campaigns/month on Selligent Marketing Cloud
(newsletters, promotions, surveys)
– Open rates >50% through A/B optimization on subject lines, content, CTAs, and timings
– Creation of responsive HTML/CSS templates, compatible with Outlook, GDPR compliant
– Implementation of automated workflows: segmentation, behavioral triggers, offer personalization
– KPI analysis (open rate, CTR, conversions, churn) and optimization recommendations
Email Template Creation HTML/CSS Email Integration CRM Marketing Automation Emailing
Fédération Française de Cyclotourisme
Web Marketing Officer
March 2023 - October 2023 (7 months)
– Management of newsletters via Dialog Insight to 160,000 subscribers; multi-format advertising campaigns
– Facebook Ads campaigns, editorial writing, and performance monitoring