Quentin Lepicard

Nestlé Mission (3 years)

CRM Projects

• CRM project management on the Croquons La Vie platform, encompassing various Nestlé brands: roadmap, coordination, segmentation, testing, routing & analysis. Responsible for coordination between different project teams (business, creative agency, CRM, IT) and monitoring the development of elements

• Consulting and recommendations on the digital and emailing strategy for the Croquons La Vie platform to optimize KPIs

• Definition of automated journeys (marketing automation): optimization of workflows and email content

• Support for the graphic redesign of Nestlé emails and implementation of a template to facilitate processes

• Performance optimization on Nestlé sites: UX, Bugs, Popin A/B Test, form

Digital and E-commerce Projects

• Management of the digital aspect for the Nestlé dessert and Nutripro sites, acting as the link between the client and IT teams: feasibility, budget, roadmap, writing user stories, testing (Devops ticketing), acceptance, bugs

• Traffic performance piloting

• Product Owner for the Guigoz brand and website development

Nestlé Group ServiceNow ITSM Projects

• Transversal coordination between business units, IT, CRM, and external partners.

• Piloting change requests, incidents, and tickets via ServiceNow / ticketing tools.

• Monitoring priorities, reporting, and communication with stakeholders.

• Coordination of developments, acceptance testing, and go-lives.

Consulting Projects

CEGC Mission - Consulting on the choice of a marketing automation tool (October to January 2023)

• Kick-off

• Creation of interview guides by market and by business unit

• Needs collection through interviews conducted

• Needs synthesis

• Analysis grid

• Interviews and demos conducted

• Internal and external benchmark

• Tool analysis

• Detailed recommendations

Orange Mission - Consulting on communication strategy (February to June 2023)

• Kick-off

• Audit and diagnosis

• Internal and external benchmark

• Detailed recommendations

Covéa Group ServiceNow Mission (June 2023 to September 2023)

• ServiceNow System Administrator

• Functional mission, L1 and L2 support

• Escalation to technical developers for L3+ support tickets

GMF Mission (Covéa Group) Unica CRM Tool (September 2023 to June 2024)

• Coordination of Unica evolutions and developments in conjunction with IT teams and offshore partners (India)

• Targeting configuration (diagram) and campaign sending if email (HTML)

• Piloting business requests, prioritization, and development monitoring.

• Interface between business and technical teams

• Monitoring of evolutions and functional acceptance testing

Fnac Darty Mission - Consulting in relational strategy and activations (July 2024 to October 2025)

• Responsible for ideation, coordination, and operational deployment of relational activations: in-store activations, contests, private/VIP events, and exclusive schemes.

• Operational piloting of the associated 360° communication strategy: CRM, Web, SMS, application, and in-store communication.

• Coordination of various business, IT, creative, and external partners to ensure the smooth running of operations.

• Monitoring of schedules, deliverables, and progress of topics with regular reporting to stakeholders.

• Guarantee of campaign execution and adherence to deadlines

• Detailed reports & Recommendations