Freelancer profile translated to English.

Description

🚀 Data Marketing & Automation Consultant

I help companies transform their data into modern, reliable, and 100% automated management systems.

With over 10 years of experience in communication and advertising strategy, I've learned to identify what decision-makers truly need for effective management: clarity, relevance, and immediate access to real business & brand levers.

🎯 My Promise

Reporting that runs on its own, meaningful indicators, and tools that save time rather than consume it.

💡 My Added Value

A hybrid approach: strategic vision, data culture, deep understanding of brand challenges, and synthesis skills.

🌐 For Whom?

SMEs, marketing departments, brand teams, and startups looking to professionalize their reporting and improve decision-making reliability.

🛠️ What I Deliver

Custom dashboards, automated reporting, multi-source integration, KPI harmonization, and strategic support.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Matmut
🎯 Advertising Strategy Manager
BANKING AND INSURANCE
January 2022 - Today (4 years and 5 months)
Rouen, France
At Matmut, I contribute to defining, structuring, and monitoring the advertising strategy and brand expression across all touchpoints.
I collaborate with internal teams, business units, and our agencies (creative and media) to ensure the consistency, performance, and impact of our communication campaigns.

My responsibilities include:
• Monitoring and analyzing brand indicators (awareness, image, consideration, CSR, etc.)
• Participating in the development of 360° campaigns and creative strategies aligned with the brand platform.
• Coordinating with partner agencies and internal creative teams.
• Strengthening internal management through dashboards and analysis tools.
Social Media Advertising Content Marketing Branding
Buzzman
Account Director
CONSULTING AND AUDITS
April 2021 - January 2022 (9 months)
Paris, France
TASTER
Responsible for the strategic and operational deployment of campaigns at the European level: France & UK.

PERNOD RICARD GROUP
Strategic and operational management of the #DrinkMoreWater campaign deployed in 50 countries in summer 2021.
Communication Strategy Web Marketing Strategy Community Management Team Management Strategic Planning
DDB°
Account Director
CONSULTING AND AUDITS
April 2018 - September 2020 (2 years and 5 months)
Paris, France
MCDONALD’S
In charge of McDonald's digital & Social Media strategy for the food & family segment in France. Supervision of a team of 3 people, daily involvement in strategic recommendations. Key contact for the strategic and operational implementation of communication campaigns for the French market.

UBISOFT
Implementation of 360° campaigns for the game The Division 2 internationally: films, digital activation & Social Media. Management of production budgets for Europe, Middle East & Asia, coordination of local subsidiaries.
Team Management Project Management Social Media Communication Strategy Positioning Strategy Strategic Planning