Freelancer profile translated to English.
Back to original languageAbout Quentin
Digital transformation and customer strategy consultant, I bring over 15 years of experience in managing digital projects, driving relational strategies, and leading multidisciplinary teams.
My expertise covers both large corporate environments (Volkswagen, American Express, Engie, Total, Enedis) and mid-sized companies/pure players like Eric Bompard in luxury retail.
I undertake high-value-added missions:
- Management of complex digital projects and multi-stakeholder coordination
- Definition and deployment of relational and CRM strategies
- Design and facilitation of training and co-creation workshops
- Project owner support and change management
Key skills and recent achievements:
- Development of omnichannel acquisition, conversion, and loyalty strategies (data-centric & data-driven)
- Redesign and deployment of digital ecosystems (websites, applications, customer journeys)
- DATA Strategy: scoring, segmentation, advanced exploitation of customer databases
- Implementation of innovative CRM platforms and loyalty programs
- Definition of B2B and B2C communication strategies aligned with business objectives
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km), Lyon (up to 10km), Paris (up to 40km)
Experience
- Eric BompardData, CRM & AI Consultant – E-commerceLUXURY GOODSOctober 2025 - April 2026 (6 months)Support an B2C e-commerce player in deploying an AI-enhanced CRM & data strategy to boost conversion, loyalty, and customer lifetime value.I act as the data/CRM/AI right-hand to the marketing and e-commerce management, with a dual objective: structuring a reliable data foundation and activating ultra-personalized customer journeys capable of quickly generating incremental revenue.Specifically, I am moving from a mass-market campaign approach to a customer-centric, predictive, and automated approach, leveraging data, CRM, and practical AI use cases.My interventions:
- Audit of the e-commerce & CRM stack, customer data, and current performance (acquisition, conversion, repeat purchase, churn) to identify the highest ROI levers.
- Structuring the data & CRM strategy: customer data model, flows between website, CRM, acquisition tools, and activation platforms.
- Scoping and implementation of concrete AI use cases: appetite scoring, churn prediction, product recommendations, intelligent campaign targeting.
- Design and deployment of high-value automated CRM journeys: welcome, cart abandonment, post-purchase, reactivation, loyalty, VIP program.
- Optimization of the omnichannel customer experience: messages, offers, and frequencies adapted to the profile, behavior, and intent.
- Implementation of business dashboards to track the impact of actions (incremental CRM revenue, conversion rate, repeat purchase rate, CLV, churn).
- Coaching marketing/e-commerce teams to make them autonomous on tools, segments, scenarios, and AI uses.
Expected client outcome: a CRM that truly generates business, AI scenarios that deliver measurable gains, and a smoother, more personalized, and more profitable customer experience - Poupette SaintBarthDigital ManagementMay 2024 - December 2024 (7 months)Digital Director – E-commerce Support MissionSupporting Poupette St Barth, an international premium fashion retail brand, in structuring and accelerating its e-commerce business.Managing the overall digital strategy and optimizing the performance of the online store to support growth in key markets (Europe, US, UK, Asia).
- Definition and deployment of the international e-commerce strategy (Shopify Plus), considering local specificities (taxes, currencies, logistics, payments).
- Optimization of the omnichannel customer journey: UX/UI, digital merchandising, conversion funnel.
- Implementation of CRM & marketing automation tools to boost customer acquisition, activation, and loyalty.
- Management and oversight of digital acquisition campaigns (SEA, SMA, SEO, display) and optimization of acquisition costs.
- Deployment of a data-driven approach: KPI monitoring (online revenue, conversion rate, average order value, CLV), creation of steering dashboards.
- Coordination of external service providers (media, SEO, CRM, logistics agencies) and management of the digital marketing budget.
- Support for internal teams in developing digital skills and structuring processes to support international growth.
Results: improved e-commerce performance, accelerated international presence for the brand, and optimized customer value through an integrated digital strategy. - Cassius DigitalCRM / Customer Experience Mission ScopingE-COMMERCEJanuary 2024 - January 2024Paris, FranceMission: Implementing a CRM – E-commerce Sector (3 months)Managed a strategic mission to structure and deploy a CRM adapted to e-commerce challenges:*Auditof existing processes (acquisition, conversion, loyalty)
- Choice ofCRM solution(benchmark, needs assessment, recommendations)
- Definition ofcustomer journeys and marketing automation scenarios(welcome, abandoned cart, loyalty, etc.)
*Management of technical integration(e-commerce connectors, data flows, tags)*Team trainingand setup of initial performance dashboards (CRM KPIs, open rates, CLV...)
Reviews
Mathieu
Cassius Digital
Reviewed on 1/19/2024
Very good experience with Quentin, who provides effective, pedagogical, and creative advice. We called on him to support us in defining the scope of our new CRM strategy, and I am delighted with the service provided. I recommend him without hesitation!
Recommendations
FU
CD
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Education
- Master's in Economics - Business ManagementRennes1999