Freelancer profile translated to English.
Back to original languageAbout Quentin
With over 7 years of experience in media agencies across various clients (B2B, B2C, Corporate), I wish to continue supporting new clients in their digital transformation.
Expert in the entire strategic and programmatic chain, I would be happy to put my knowledge at your service to sustain all stages of the funnel.
I wish to support you in your digital transformations and achieve your goals.
QC
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Mediaplus FranceBMW Digital Account DirectorPRESS AND MEDIAOctober 2022 - April 2023 (6 months)Neuilly-sur-Seine, France
- Writing the 2023 annual online strategy for BMW France in the whole funnel & on all levers: programatic, social, search, affiliation, emulation.
- Managing a team of 5 people (2 in France, 3 in Europe) to coordinate the setup
- Point of contact for the all BMW crew as Digital Media Director
- Representing the media agency in the consortium in TME (The Marcom Engine)
- Strategic awareness / C-level meetings / Team management / Omnichannel operations
- Publicis MediaTeam Leader Trading & Digital MediaPRESS AND MEDIANovember 2020 - September 2022 (1 year and 10 months)Paris, France
- Team management
- Development of macro strategies recommendations for various brands
- Supervision of the overall delivery and digital expertise provided by team members
- Media space buying: contact and negotiation with various market media representatives
- Participation in annual negotiations
- Management of France tests via the Region teams (Geneva)
- Market and technological watch
- Publicis MediaSenior Precision Marketing TraderPRESS AND MEDIAJanuary 2020 - September 2022 (2 years and 8 months)Paris, France
- Analysis of briefs and understanding of client issues
- Multi-device & multi-lever programmatic recommendations (programmatic / social / e-commerce / drive-to-store)
- Construction of media plans developed according to defined objectives and relevant audience segments
- Campaign management and optimizations
- Creation of reporting dashboards and performance analysis
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Education
- Master's degree, Digital CommunicationESDES Lyon Business School2017Master's degree, Digital Communication
- Business & ManagementUniversity of Mikkeli Applied Sciences2013Business & Management
Certifications
- Amazon Advertising Foundations CertificationAmazon2020