Freelancer profile translated to English.

Description

I support startups, scale-ups, and growing companies with their structuring, sales performance, and operations.

As an operator, I have managed organizations of up to 150 people, led managers, structured sales & sales operations teams, launched businesses from scratch, and supported high-growth phases in both startups and large corporations.

Specifically, I focus on 4 areas:

1. Structuring Startups & Scale-ups

Operations organization, first team recruitment, process implementation, founder support, and scaling preparation (Travel, E-commerce, Fintech, Web3).

2. Sales Performance & Sales Operations

Sales/account management team structuring, manager coaching, playbooks, sales discipline, pricing, and go-to-market.

3. Real Estate & Seasonal Rentals

Founder of an international business (50+ properties) with complete operations structuring, revenue optimization, and local team management.

4. Remote Business

Creation and management of remote-first models with internationally distributed teams.

I have built businesses from scratch, taken over existing organizations, and supported rapid growth—with a pragmatic, results-oriented approach.

👉 If you are looking for a profile that can quickly take ownership and structure your organization, let's connect.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Luwii
Founder & CEO
TRAVEL AND TOURISM
January 2021 - Today (5 years and 5 months)
Paris, France
Creation and scaling of an international rental management business, growing from zero to over 50 properties in Tulum and Playa del Carmen, with an operational team of 15 people. Full management of growth, systems, and operations in a 100% bootstrapped and remote-first model.

Implementation of a multi-channel sales strategy (Airbnb, VRBO, Booking.com, and direct website), pricing and availability optimization, and operational process structuring through various Property Management Systems (Hostaway, Lodgify, Hospitable).

Building a profitable and scalable model, currently being deployed in new international markets, notably the Philippines.
Business Development Startup Commercial airbnb
Lingo
Chief Operations Officer (Advisor)
PRIVATE EQUITY
January 2023 - December 2023 (11 months)
Paris, France
Intervention as a freelance COO for Lingo during its pre-ICO phase, with the objective of structuring operations and preparing for the token launch. Built key operational processes from scratch, supporting the sales strategy, legal structuring, and internal workflows.

Cross-functional role alongside the founders in a high-velocity Web3 environment, combining operational execution and strategic oversight. Direct involvement in positioning, branding, public relations, and ecosystem visibility, including participation and representation of the company at major industry events such as Paris Blockchain Week.

Contribution to establishing the scaling foundations of an early-stage crypto project, with hands-on operational exposure to Web3 models and decentralized environments.
Web3 Cryptocurrency Business Development Startup Sales Excellence
Expedia Group
Director Market Management France
TRAVEL AND TOURISM
December 2018 - December 2020 (2 years)
Paris, France
Managed the French organization in a high-pressure, large-scale environment, with full P&L responsibility and management of over 120 employees (sales, account management, and operations), representing a portfolio estimated at $3.5B in Gross Booking Value.

Strong focus on developing leaders and managers: coaching management teams, upskilling people managers, and structuring a sustainable performance culture.

Deployed a new EMEA regional account management playbook, including the redesign of sales processes and implementation via Salesforce, to improve partner management, account prioritization, and field execution.

Led strategic growth initiatives (offer acquisition, partner network expansion, sales optimization) with a clear objective: strengthen market position and accelerate overall performance. Worked at the executive level within an international matrix organization.
Business Development Expedia Account Management Sales Strategy