Quentin Boinot

Growth Manager at Upgraide.fr, a B2B SaaS knowledgeOS editor, I manage the end-to-end multi-channel acquisition machine: strategy, outbound, copywriting, automation, CRM, and data ops. With over 3 years of experience in B2B growth and automation, I operate solo across the entire chain, allowing for rapid iteration without friction between strategy, tech, and execution. My scope covers ICP research, building qualified databases, multi-source enrichment, multi-touch email and LinkedIn sequences, analytics tracking, and data-driven optimization.

I build and execute outbound B2B campaigns across various verticals. My sequences are calibrated in PCM copywriting (Process Communication Model) to address the psychological drivers of each persona, not generic templating. I create de-risked entry offers (free audit, short diagnostic) calibrated for the 2026 cold email market, where reply rates have fallen to 0.5-2% due to AI saturation. Systematic AB testing on subject lines, hooks, angles, and CTAs. I report in numbers, not storytelling.

On the CRM side, I have already deployed an open-source CRM hosted online on a dedicated server, an approach I can replicate for the client: fully owned CRM, with no per-user costs or seat caps, featuring custom pipelines, qualification automation, lead scoring, and actionable reporting. A reliable, daily usable sales stack, without dependence on seat-based SaaS.

Stack: n8n and Make for orchestration, Lemlist for sending and deliverability, Hunter and Dropcontact for enrichment, Supabase (PostgreSQL + pgvector) for databases and semantic search, OpenRouter and HuggingFace for AI applied to scoring and personalization, Python and JavaScript for custom automations, Pipedrive and Notion for CRM and ops.

3-month Growth Marketing Manager mission in an agency context at Skapa (UX & Design Thinking), managing the end-to-end acquisition strategy for a B2B client challenge, from market analysis and positioning to campaign launch.

On the outbound B2B prospecting side, I built the ICP, enriched the databases, designed multi-touch cold email sequences integrating the LinkedIn channel, and set up response tracking to feed a qualified pipeline without spray-and-pray. On the landing page side, I designed and wrote a conversion page calibrated to the target's psychological drivers, with A/B testing of hooks, social proofs, and CTAs to maximize the conversion rate.

On SEO, I conducted a technical audit, identified keywords with high commercial intent, optimized on-page elements, and structured internal linking to establish a sustainable organic traffic base. On the paid side, I structured Google Ads and Meta Ads campaigns, wrote ad copy, defined targeting, set up conversion tracking, and allocated the budget based on initial iterations.

This mission allowed me to work within an agency framework, with time constraints, deliverables, and client requirements. I structured my method: establish a coherent marketing and growth strategy before executing, prioritize channels based on budget and sales cycle, and deliver an actionable acquisition system upon handover, not a report left on Drive.

What I gained for my freelance missions: the ability to quickly integrate into a collaborative dynamic, to frame a vague brief, and to deliver a complete acquisition system in a short format.

2-month freelance mission at Five Union, an IT equipment leasing company for businesses. Objective: structure and automate the outbound prospecting machine to supply the sales team with qualified appointments in a technical B2B segment with a demanding sales cycle.

On the lead generation side, I built the target prospect database (ICP: IT decision-makers, purchasing managers, CIOs, SME and ETI executives), enriched the data via Hunter and Dropcontact, and segmented by sector, company size, and IT maturity to allow for fine message personalization. I also implemented manual scoring to prioritize higher-value accounts.

On the email campaign automation side, I structured multi-touch cold email sequences on Lemlist: writing copy calibrated with the Process Communication Model (PCM) according to the targeted decision-making profile, A/B testing subject lines, hooks, and CTAs, monitoring deliverability indicators, and rapid iteration on open and response rates. Careful work on technical deliverability (warming, SPF/DKIM/DMARC authentication, progressive volumes) to avoid inbox penalties in a sensitive B2B segment.

On LinkedIn, I orchestrated a prospecting sequence synchronized with emails: profile visits, personalized connection requests, discovery messages, and follow-ups, all automated and tracked in a unified CRM so the sales team could take over hot leads frictionlessly.

Result: a complete and quickly deployable outbound prospecting system, documented and transferable to the internal team at the end of the mission.