About Quentin
French
Native or bilingual
English
Fluent
Experience
- LacostePerformance Media ManagerMarch 2023 - March 2025 (2 years)Ensure the best digital performance media investments to help the brand reach the growth and profit targets on lacoste.com websites by establishing and implementing channel strategies in line with marketing and business objectives.• Responsible for the direct management of US & Canada markets• Responsible of the global monitoring of the traffic KPIs, ROAS performance and budget allocation.• Work closely with marketing agencies to oversee daily channel activities, including execution, strategy development, testing, budget allocation, and optimization• Work closely with e-commerce teams, Digital wholesale, Marketing & Paris HQ digital marketing teams on topics related to traffic acquisition.
- Junto FranceTeam Leader - Paid Search & SocialCONSULTING AND AUDITSFebruary 2022 - October 2022 (9 months)1. 70% on team management:- Team animation and supervision Reporting management (daily, weekly, monthly, quarterly) One to One (weekly, monthly, annual)- Participation in weekly, monthly, and quarterly management meetings- Analysis, monitoring, and intervention on the team's portfolio Strategic support for the team- Supporting the team with client management (performance issues, client relations...)- Team skill development: onboarding, training- Participation in process and quality improvement in partnership with the quality director- Participation in team recruitment: practical case review, interviews2. 30% on account manager tasks:- Routine management of Search Marketing campaigns (Google AdWords, Bing Ads, etc.);- Routine management of Paid Social campaigns (Facebook Ads, Twitter Ads, LinkedIn Ads, Snap Ads, Pinterest Ads...);- Management and monitoring of SEO projects (Search Engine Optimization);- Management of online advertising budgets by improving the return on investment of various campaigns- Performance analysis using tools and customized reports- Client upsell realization- Continuous monitoring of new advertising tools.
- ORIXA MEDIAPaid Media ConsultantCONSULTING AND AUDITSJanuary 2018 - December 2021 (3 years and 11 months)Île-de-France, France- Management and optimization of Paid Search campaigns (Google Ads & Bing Ads), RTB (Display & Video 360), Social Ads (Facebook, Twitter, LinkedIn), and Native Ads (Outbrain, Yahoo! Gemini, Taboola...).- Provide quality and proactive customer support.- Analysis and synthesis of data (Google Analytics), report writing, and strategy definition in line with client objectives.- Intervention in the management of Facebook, Criteo campaigns, or other advertising platforms like Adexchange.- Training for agency clients (Orixa Media is an approved training center).
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Education
- Digital Marketing and Data Analytics, MarketingIIM - Institute of Internet and Multimedia2018Digitale Marketing and Data Analytics, Marketing
- Digital Marketing and Data Analytics, MarketingEMLV - Léonard de Vinci School of Management2018Digital Marketing and Data Analytics, Marketing