Priscille Atteleyn

Quali-collaborative strategic planning laboratory, FreeThinking develops co-reflection systems with digital communities, to detect the right insights and help brands build their story. _Observes societal and consumer trends in France via a panel and a proprietary platform. _Develops concepts and communication territories from sociological observations of proprietary communities (middle classes with affinities at the client's request). _Manages the communities present on the platform. _Daily synthesis and formatting of study results. McDonald's, FDJ, La Poste, SNCF... The French Middle Classes (Quali-collaborative observatories).

Consulting firm leader in fashion and lifestyle trends in supporting brands on their strategy in France and internationally. For the launch of the trend book «Inspiration, Envisionning Future(s) 21/22»: _Research of socio-cultural signs, modeling and writing macro and sociological concepts. _Research and modeling of innovative benchmarks. _Development of strategic recommendations: fashion, food and design sectors. _Design of conferences and workshops via Zoom: «How to build a collection?» for a group of about ten people: from the marketing team to the brand creator. (Le French Design)

My missions related to strategic planning: _Social listening, monitoring & benchmarks (Maserati, Cartier, Swarovski) _Repositioning of brand umbrellas: tights «Sublime» and «Teint soleil» (DIM) _Social media strategy for the product launch: tights «Perfect contention» (DIM) on Instagram (strategic planning, media planning, monitoring and validation of creative directions). _Strategic recommendations (Cartier, DIM) _Organization of workshops in Paris and at Swarovski headquarters (Männedorf) around the appropriation of the brand's purpose for 80 people (designers, marketing team, salespeople, engineers...) Under the leadership of Déborah Marino Budgets: Maserati, DIM, Swarovski, Cartier.