Freelancer profile translated to English.

Description

Motivated by driving exclusive and innovative challenges and projects to translate business projects into unique and 360 customer experiences and establish powerful partnerships that surprise clients.

Boosted by cross-functional teamwork to discover personalities, learn from others' experiences, and leverage expertise for a common vision.

Passionate about issues surrounding Brand, communication, 360 marketing, and brand licensing/partnerships.

Expert and Captivated by topics concerning Children and Family, aimed at fostering awakening, discovery, sharing, and memory creation.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
Italian
Basic

Workplace preferences

Can work on-site

Lille (up to 50km)

Flunch
BRAND MANAGER
RESTAURANTS AND FOOD SERVICE
February 2022 - December 2024 (2 years and 10 months)
Villeneuve-d'Ascq, France
In addition to the Children - Family missions below.
Brand management: institutional, commercial, internal communication.
Management of creative agencies Bradford, Register, and Steve.
360° management of sports/licensing partnerships: Warner, French Swimming Federation... Partner selection, Negotiation, Traffic/image activations: product collaborations, events, KPI monitoring.
Management of the design for the new restaurant concept (+25% revenue in year N).
Press Relations: Management of the DGM Paris agency.
Commercial plan: Participation in defining campaigns, agency briefs. Validation of creative intentions..
Management: 2 to 3 Marketing Project Managers.
Brand Management Kids Marketing Press Relations Retail Concept
Flunch
CATEGORY MANAGER DELICATESSEN
RESTAURANTS AND FOOD SERVICE
October 2020 - February 2022 (1 year and 4 months)
Villeneuve-d'Ascq, France
In addition to the Children - Family missions below. Management of B2C and B2B product offerings (Benchmark, R&D, Costing, Marketing: Catalogs, Website).
Category Management
Flunch
FAMILY MARKETING MANAGER
RESTAURANTS AND FOOD SERVICE
January 2019 - December 2024 (5 years and 11 months)
Villeneuve-d'Ascq, France
Definition of the children's restaurant product offering and experience, 3 million children/year.
Management of licensing partnerships and children's gifts:
Warner, Monsieur Madame, Fort Boyard…
Management of service providers: Gift idea briefs, Production, Marketing, Distribution.
Kids Marketing 360° Marketing Strategic Partnerships Category Management Project Management