Freelancer profile translated to English.
Back to original languageAbout Prisca
I am a Fractional CMO and expert in B2B Go-To-Market strategy, with over 7 years of experience in marketing, growth structuring, and marketing-sales alignment. I help startups, SMEs, and tech companies transform their marketing into a real growth engine. My approach is pragmatic and results-oriented: structuring a clear strategy, prioritizing the right levers, and aligning teams around measurable business objectives. Founder of Imagine Data, a startup developing AI agents to help companies better manage their Go-To-Market strategy, I combine marketing expertise, product vision, and a data-driven approach. I intervene in particular on: • Go-To-Market Strategy • B2B Positioning & Branding • Marketing & Acquisition Structuring • Marketing/Sales Alignment • Marketing Performance Management My goal: clarify marketing decisions, structure growth, and transform strategy into concrete actions.
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Imagine CommunicationPart-time CMOCONSULTING AND AUDITSJanuary 2018 - Today (8 years and 7 months)Paris, FranceImagine Communication aims to solve the problem of insufficient or non-existent digital transformation within B2B companies. This challenge encompasses a wide range of sub-problems, such as: 👉 Inconsistent and unaligned brand and corporate culture strategies 👉 Outdated and obsolete web and mobile platforms 👉 A marketing strategy that does not fully leverage data to optimize traffic and conversion 🚀 FOR WHOM? Our services are primarily aimed at companies operating in the B2B sector, which understand the importance of digitalization to remain competitive in today's economy. The agency distinguishes itself through its hybrid approach, merging creativity, technology, and data analysis, to offer tailor-made solutions that meet the specific challenges of the B2B market.
- Imagine DataCEO & Co-FounderAugust 2023 - Today (3 years)Paris, FranceOur first autonomous module, CMO Suite, is an all-in-one strategic AI that allows marketing teams to clarify their vision, structure their strategy, generate content, and precisely manage their actions, while detecting biases and aligning teams.
- ELIARCHIPartnerMarch 2025 - Today (1 year and 5 months)Paris, FranceEliarchi is an architecture studio that focuses on residential projects, with an innovative approach combining design, technical performance, and digital expertise.
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Education
- Master's degreeInstitut F2i2018Communication Marketing PAO, CAO, DAO, Arts graphiques Droit du multimédia & Droit d'auteur Intégration HTLM5/CCS3 perfectionnement Intégration WordPress 3D Studio MAX modélisation Développement d'application Intégration Suite ADOBE Rédaction cahier des charges Culture web UI/UX design
- Law DegreeNanterre Paris 102015Propriété intellectuelle/industrielle Droit des sociétés Droit du travail Droit des contrats